Videocon d2h enters into a unique association with SULTAN
7th July Mumbai: Videocon d2h, the fastest growing DTH service in India, has announced an association with Yash Raj Productions upcoming release Sultan starring Bollywood superstars Salman Khan & Anushka Sharma to be released during EID 2016.
In the movie, Salman Khan is playing a Videocon d2h sales & service franchisee, who later on represents India in the Olympics. This is an innovative and unique way in which brand Videocon d2h has tied up to take the brand to the rural hinterland of India. This tie up creates an emotional connect with the audience and reinforces the brand’s objective of transforming the life of people across geographies and spreading happiness.This in film placement also acts as an extension to the brand’s latest campaign of KhushiyonkiChatri.
On the collaboration, MrMr. Anil Khera, CEO Videocon d2h, said, “We are happy to have such a natural & seamless association with this fantastic film. The association of our brand with the film will appeal to all audiences across the nation. This association further strengthens our mission of bringing smiles to every one through our services.WishingYashraj Films & Salman Khan the very best.”
To amplify the association, Videocon d2h is doing a 360 degree campaign through on ground activation at PVR cinemas across HSM markets, Radio promotions, co-branded TVC campaign, digital campaign and in store branding. This entire campaign is designed to create a positive connect with the consumers and create an impact for the upcoming DAS — IV digitisation towns as these areas are highly influenced by Hindi cinema.
Mr Ashish Patil, Vice President, Yash Raj Films said, “We are very excited to have Videocon d2h on board with us. We are confident, this in-film integration will be a case study on how to do it right and weave in the brand seamlessly into the storyline of a film.”
Videocon d2h has prided itself in presenting its subscribers with a robust line-up of 570+ channels and services, including a host of regional channels. It offers a wide range of active services like smart services including Smart English, Smart Games. The other active services include d2h Hollywood HD, d2h music, d2h spice, d2h cinema in both Standard Definition and HD, etc.
Note to Editors: About Videocon d2h
Videocon d2h is India’s fastest growing DTH service provider which offers over 570 channels and services. Videocon d2h is launching HD Smart Connect Set top Box (Connected Set top box) which converts your existing normal TV into a Smart TV. The Connected set top box allows one to browse content from Facebook, Twitter, Daily Motion, video on demand sites, news sites, weather sites, etc through applications residing on STB. Powered by the MPEG-4 and DVB-S2 technology, Videocon d2h transforms your TV into a hub of entertainment and knowledge. It offers a wide range of active services including Smart English, Smart Games. The other active services include d2h Hollywood HD, d2h music, d2h spice, d2h cinema in both Standard Definition and HD, etc. It launched India’s first 4K Ultra HD DTH channel service. Videocon d2h offers India’s first Radio Frequency Remote Control. Videocon d2h also offers 45 “HD” channels and services. Videocon d2h has a pan India sales & distribution channel, superior service orientation & a track record of introducing technologically innovative product and service offerings. Videocon d2h has over 300 own service centres spread across 7500 top towns in India to attend and resolve the service issues within 4-6 hrs.
SMART Services, a value-added bouquet of learning activities and games includes Smart Cooking, Smart English and Smart Games, all available on subscription basis. Smart services of Videocon d2h has something good to offer for every member of family right from an infant to a housewife.
Videocon d2h was the first Indian media company to be listed on NASDAQ, USA. Videocon d2h has been awarded as India’s Most Trusted Brand 2016, Pay TV Operator of the Year at MIPCOM Cannes 2015, Asia’s most promising DTH brand 2013 & 2014, India’s Best brand by Economic Times 2014, India’s Most Promising Brand by Economic Times 2015 & recognised as top 50 dream companies to work for by World HRD Congress.
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