Varun Dhawan announces the launch of ‘The Skybags Canvas Project Season - 2’

Invites fans to share designs for their new collection


National,05May 2016: After the great success of its 1st Season, ‘Skybags’ the stylish youth bags brand from the house of India’s leading luggage company V.I.P Industries, is back with Season - 2 of ‘The Skybags Canvas Project’.The campaign is a one-of-a-kind outreach, which offers creative minds a chance to create exciting designs exclusively for a new collection of bags from Skybags.


The campaign kicks off on 29 April 2016 and will allow contestants to upload their fresh and appealing designs and generate maximum ‘likes’ from their friends and followers on social media until 31 May 2016. Varun Dhawan, the brand ambassador, Skybags and Mr. Vasant Dewaji, VP — Design and Development, V.I.P Industries will personally review all the entries and select the best design. The winner’s design will feature on Skybags’ next bag collection and also be awarded a high-performance laptop and the runner-up will win a sensational hover board. Contestants are also in for a great ride as Skybags will give away a new backpack daily to the finest design entry of the day.


Announcing the launch of this campaignVarun Dhawan, Brand Ambassador — Skybags says, “Skybags is all about moving in style, and nothing screams out ‘style’ louder than designing something of your own. The Canvas Project is something to keep an eye out for; especially for those who want to make a personal statement and like to showcase their creativity. It would be really exciting to see what designs contestants come up with week after week and finally what will be selected as the best design for the new collection.”


Commenting on the marketing campaign Sudip Ghose, Vice President, V.I.P Industries, says, “The first season of this campaign was extremely well received by the young, enthusiastic Skybags fans helping us source thousand of design submissions and in season 2 we are hoping to double the figures. As a brand we are always looking at ways to innovate and to offer something unique which truly resonates with our audience. The Canvas Project offers a great proposition not just for the audience to engage with the brand but also for the brand to understand the mindset of the consumers and to offer a quality product.”


To participate one has to simply log on to submit their designs. They can ask friends & family to vote for their design. This project will see intensepromotion on Social Media Platforms, heavy footfall areas like malls, design institutes, colleges.