V.I.P Industries announces their association with Vikas Bahl and

Prasoon Joshi

~ Catch thenew V.I.P campaign‘Where do you want to go?created by the duo ~

National,20th May 2015: With a motive of captivating the audience, luggage giant V.I.P

Industries Ltd. has associated with the best the industry has to offer. For their new

campaign,brand V.I.P hascollaborated with Vikas Bahl, Director of box office hit and

National award winning film Queen and Prasoon Joshi,writer, poet, lyricist, screenwriter,

advertising guru and the maker of some of the finest ad commercials.

Expressing his content towards the TVC, Mr. Prasoon Joshi, Chairman McCann

Worldgroup Asia Pacific & CEO McCann India says, “Where do you want to go?is

an attempt to portray the change in the new confident India through the differently abled

whilst subtly displaying the new collection of V.I.P. This creative thought is built around

celebrating the new emotions around the journeys that Indians are undertaking, and the

story of the blind girl as a protagonist is a creative metaphor which represents the

emotions of a new & bolder India that is forging ahead. The entire team has stayed true

to V.I.P as a luggage brand which has always remained part of Indian popular culture

and this commercial represents it contemporary role in the Indian society”

Speaking about the way the TVC has turned out, Director of the campaign and the

blockbuster movie Queen, Mr. Vikas Bahl says, “Directing a movie is far easier than

making an ad commercial. You barely have few seconds to convey a message as

compared to the hours one has for a movie. ‘Where do you want to go?’ is based on a

concept that will make you think of those who can’t normally travel but how it’s possible

if you put your mind to it. I hope justice has been done to the concept through my


Speaking about the new marketing approach Mr. SudipGhose, Vice President —

Marketing, V.I.P Industries says, “Brand V.I.P is about travel. We atV.I.P believe that

every individual would like to travel irrespective of their socio economic or health

condition, as travel brings joy and experience of a different kind. ‘Where do you want

to go?’ is a concept that is extremely close to us, depicting the hidden journeys.”

The TVC which is currently on-air, showcases‘Verve Nxt’, a lightweight, stylish

collection available in golden yellow.The campaign will witness a 360° marketing

approach across all the mediums of print, radio, television, digital and social media


About V.I.P. Industries Ltd:  

Established in 1971, V.I.P Industries Ltd. is Asia's No. 1 luggage manufacturer. Its four

factories produce nearly five million pieces a year, making it the second largest

producer of luggage in the world. The state-of-the-art V.I.P Design Lab at Nasik has to

be credit several international patents and design registrations. Since inception, the

company has kept in step with the changing need and taste of the discerning and

quality conscious traveler. V.I.P Industries already has a global footprint with its

products available not just across India but also all over Middle East, the UK, USA,

Germany, Spain, Italy and select African and South East Asian countries.

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