USHA International strengthens association with Chennai Super Kings Announces Broadcast Associate Sponsor for IPL on Set Max

New Delhi, 28th March 2013: USHA International, India's leading consumer durables manufacturing and marketing company announces today its partnership with Chennai Super Kings as official sponsors for the second consecutive year. USHA has also partnered with Multi Screen Media (MSM) as broadcast associate sponsor of IPL 6 on Set Max.

As a part of Company’s plan this year to strengthen the brand presence and visibility through CSK and IPL, USHA will bring a host of exciting contests and activities for the Indian Premier League fans across the Country. To build the excitement further, USHA would also organize ‘Meet and Greet- biggest fan fair’ for consumers to meet their favorite cricket stars of Chennai Super Kings team.

 Cricket is one of the biggest festivals of excitement for consumers in India. In order to create meaningful connect with the cricket fans during IPL and leverage on the excitement of cricket,  Usha International launches 360 degree integrated brand campaign “USHA AIR PLAY CHALLENGE”. With multimedia presence, USHA International is all set to thrill and excite its consumers through on-air campaign, digital campaign and on-ground mall activations in metros and mini metros.

Riding on cricket fever, USHA International is proud to announce the new age Kitchen Appliances and Decorative Fans. New Brand Promotions and Communication on TV is being launched this to strengthen the brand.

About USHA International:

USHA International Limited is a trusted house hold consumer durables company with a turnover well over Rs. 1800 crores today. Building on its 75 year old heritage with the knowledge and vibrancy of today, the company has grown from strength to strength developing an infrastructure of 16 location offices, 60 company showrooms, 34 warehouses and 200 service centres backed by an in-house customer call centre. Headquartered at Gurgaon, India, USHA has overseas offices in China and Srilanka. Company exports its products to over 30 countries. Products marketed under the USHA brand name include electrical appliances, fans, sewing machines, power products, water coolers and dispensers, inverters and auto components.

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For further information, please contact:
Atul Malikram