USHA International announces — Air Play Challenge for IPL fans

Winners to meet cricket stars of CSK team


New Delhi, 18th April, 2013 The excitement around the IPL 6 soars as USHA International announces ‘USHA Air Play Challenge’ brand campaign today for the fans across India. As the official sponsors of CSK team and broadcasting associate sponsor of IPL6 on Set Max, USHA through its Air play Challenge will take cricket fans by storm. Top 3 winners of the game will get a chance to meet their favorite cricket stars of CSK team. Also the next top ten entries stand a chance to win tickets of CSK matches in Chennai, Mumbai, Delhi, Pune, Hyderabad and Kolkata. With these initiatives, USHA International aims to engage with people while celebrating their passion for cricket.


Announcing the campaign, Dinesh Chhabra, CEO, USHA International said, “USHA as a contemporary brand aims to connect with youth through this association, USHA Air Play Challenge will provide fans a chance to live this cricket extravaganza and also gives them a once in a lifetime opportunity of meeting their favorite crickets stars of CSK team”. He further added “I believe our marketing plans around the 55 day cricket festival will help us build the Usha brand to a new high.

In an endeavour to connect with younger audience USHA International has been sponsoring multiple sporting events like Marathon, Golf, flying disc tournaments etc. IPL has emerged as one of the media events to cut across age groups, socio economic classes and geographical boundaries providing an opportunity to connect with one and all.

Cricket enthusiasts can participate in USHA Air Play Challenge by creating videos that demonstrate their skill of playing cricket in the air without the use of any bat, ball, other cricketing gears or other properties.  Participants will upload their videos on official YouTube channel of brand ( during the contest period starting April 03, 2013. Interested participants can get more details through electronic, radio and digital campaign.



About USHA International   

USHA International Limited is a trusted house hold consumer durables company with a turnover of Rs. 2000 crores (approximately) today. Building on its 75 year old heritage with the knowledge and vibrancy of today, the company has grown from strength to strength developing an infrastructure of 16 location offices, 60 company showrooms, 34 warehouses and 200 service centres backed by an in-house customer call centre. Headquartered at Gurgaon, India, Usha has overseas offices in China and Srilanka. Company exports its products to over 30 countries. Products marketed under the USHA brand name include electrical appliances, fans, sewing machines, power products, water coolers and dispensers, inverters and auto components.

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Atul Malikram