There are times when the process of finding sellers or buyers for a certain product or service can become quite difficult. This happens quite often in India, so this is the main reason why different people have thought out an interesting idea.

UBM India is India’s leading live media and events company that engages people and enriches businesses. UBM India provides the industry with platforms that bring together buyers and sellers from around the world, through a portfolio of exhibitions, content led conferences & seminars, tech media, live events, data services, business intelligence and powerful media brands.

 As an effort to further promote the services that UBM India provides, they have created a great advertisement and key visuals from that have been carried across platform as part of UBM’s pan India campaign. It was born out of a joint effort between Joji George then MD, UBM India and Prateek Sethi, creative director at Trip Creative Services( From the beginning, Joji had a clear vision for the impact of the advert. Working closely with Trip and after multiple rounds of scripts, user testing and location recce’s the ad was filmed in Jodhpur, India. It is meant to represent a link between the traditional and modern, experience and youth, the coming together of minds and starting conversations enabling businesses. The film was written and directed by Prachi Sethi Shirodkar while the sound design is by Ranjit Barot.

While working for UBM India(, Joji also brought an interesting shift from B2B to B2C which will further improve the company’s popularity, and help people from all around India to find other like minded people looking forward to do business.

So, If you are a buyer or seller, or just a curious onlooker, check out and see how they can help you start the right conversations enabling business.

You can also take a look at the advert here:

Contact section:
Trip Creative Services
[email protected]