(Free Press Release) Josh Sugarman and Brandon Yankowitz‘ debut feature film "Trophy Kids" gives insight into the recent graduates entering the workforce: meet the Millennials aka Generation Y.

Los Angeles, CA - June 09, 2011 -- Debuting director/co-writer Josh Sugarman and producer/co-writer Brandon Yankowitz are the force behind the highly anticipated feature film "Trophy Kids" that is launching [this week?] across the nations film festival circuit. "This is a film about us; our generation; Generation Y" says Yankowitz, 28. Millennials, aka Gen-Yers, are the generation born between 1980 and 2001 who's parents told them they could be whatever they wanted and rewarded them for simply participating, not only winning.

The filmmakers, both "JD's" (Juris Doctor) from Columbia and New York Law School's respectively, and both trophy kids, met in college at Brandeis University and segued into filmmaking by creating a series of confrontational short films for TruthThroughAction.org.  Under their newly formed production company, YaSu Media LLC, these first short form projects caught the attention of conservative pundits like Bill O'Reilly and Michelle Malkin who lambasted the films, while outlets such as ABC News and the Huffington Post applauded their visual appeal and bold statements.

"If there‘s somebody to blame for our attitudes, it‘s our parents," Yankowitz continues, "our parents, teachers, media - they taught us to believe we could be anything we wanted and to expect nothing short of the best. Coming out of school we faced a somewhat different reality than the one we were fed along the way. But we wouldn't change a thing. Because of this sense of entitlement, we are probably the most optimistic generation.  Even in the face of soaring unemployment, we still believe in our future. We are tireless, and tech savvy and, yeah, we believe in being a little bit celebrated."

"When we made the film," says Director Josh Sugarman, 27, "we knew we were speaking to a certain audience. After school, I found myself with two degrees, a mountain of student loans and every reason to go the conventional route; but I was raised to believe we could do whatever we wanted with our lives and there was just something about starting your own business and putting your own voice out there that I couldn‘t walk away from. Being raised a Trophy Kid engrained in me that I could make it, however big the dream, however long the odds. This film isn't for everyone, but anyone who is part of this generation will get the message and anyone who is working with this generation should watch it to understand how we think and the unique way in which we see the world."

About Trophy Kids
Trophy Kids stars Ryan Eggold ("90210"), David Gallagher ("7th Heaven"),  Tahyna Tozzi ("X-Men: Origins", "Blue Water High"), Nathan Lee Graham ("Zoolander", "Hitch"), Tibor Feldman ("The Devil Wears Prada", "Enchanted"), Tania Raymonde ("Lost").

Aimless, twenty-something Manhattan playboy Max is special...or so he‘s always been told. Told by his parents. By his teachers. By Mister Rogers. And special people have a responsibility, he knows -  to gift the story of their remarkable, party-boy lives to the huddled, dirty, virgin masses. To inspire them!  On the big screen!  A New york biopic about his Sexy party-boy existence, yes!  Maybe Scorsese will direct?  Maybe Max will direct!  All and all, it‘s Max‘s new life-long dream exclamation point.

Enter the seductive, plotting Quinn (quite the special old money heiress/Brooklyn hipster wannabe) and her new, self-destructive writer friend Reid (also quite special also).  Together, the young pair can assuredly take the head-in-the-clouds Max for all he‘s worth.  Special young people can do things like that.  They can.  Just watch.  It‘s great.  Broke and without a place to live, Reid settles into Max‘s luxury apartment and starts to write the Greatest Story Ever Told.  Just as long as he doesn‘t have to talk to its subject.

But, as Reid begins to learn, perhaps there‘s more to Max than first meets the eye.  Perhaps Max is a Superhero. Or a Vampire/Civil War veteran.  That shit‘s possible in movies. Like that one with Will Smith. And, so, as Max and Reid struggle to complete the dubious task before them, simultaneously pursue Quinn and get a handle on their misdirected, some might say delusional, lives, they reveal the comedic, tragic fate of Generation Y - a generation taught to believe each was incomparably special and messianically gifted; a generation so blinded by their own self-idolation that the lines between fantasy and reality might not always be so clear.
They say there are only 7 types of stories in the world. Trophy Kids is number 8.

It‘s totally special. 

For more visit http://www.AreYouATrophyKid.com

Trophy Kids debuted at the Dances with Films Film Festival, Sunday, June 5, 2011 to a sold out audience and thunderous applause. Request “Trophy Kids” to come to your town. The next showings will be at the Waterfront Film Festival (Friday, June 10, 2011 at 7:00pm) (Saugatuck, MI) and the Breckenridge Film Festival (Saturday, June 11, 2011 at 6:00pm) (Breckenridge, Colorado), tickets available through http://www.AreYouATrophyKid.com

Popular Press Media Group (PPMG)
Los Angeles, CA
[email protected]