Press Release

For Immediate Dissemination

 

Toyota Kirloskar Motor Unveils Its First Ever Crossover-

The New Etios Cross

 

• First crossover from Toyota unveiled at the 12th Auto Expo, 2014 
• Available in a powerful 1.5L Petrol Engine and a 1.4L D-4D Diesel Engine
• New color- Inferno Orange to further enhance the sporty & youthful quotient
• New Etios Cross to further add to a strong customer base of over 2 lakh happy Etios series customers in India
• Bookings open today 

 

6^th February, 2014, New Delhi: Toyota Kirloskar Motor Pvt. Ltd. (TKM) today unveiled the New Etios Cross at the 12^th Auto Expo in Greater Noida. The New Etios Cross is on display along with the New Corolla Altis and all other Toyota exhibits at the Toyota Booth in the Auto Expo. The New Etios Cross will further expand the Etios family along with its existing models- The Etios, the Liva & the Liva 1.5 TRD Sportivo.

The new Etios Cross has the design appeal of an SUV (rugged looks) to appeal to Youth who want to stand out. Available in a powerful 1.5 L & 1.2 L petrol engine and a 1.4L D-4D Diesel engine, the new crossover from Toyota is positioned as a youthful yet rugged offering and has the following key features:

Key Exterior Features:

1. Grille Guard
2. Distinctive Side Cladding
3. Stylish Diamond Cut Alloys
4. Sturdy & Stylish Roof Rails
5. Bold Front Grille
6. Dynamic Rear Cladding with Badging & Roof Spoiler
7. Fog Lamps with integrated turn indicators
8. ORVM with Turn Indicators
9. Rear Defogger with Wiper

Key Interior Features:  

1. Piano Black Interiors
2. Sporty Seat Fabric with White Stitch & Logo
3. 2 DIN Audio with Bluetooth, USB, AUX-in & Remote
4. Audio control on leather wrapped steering wheel

 

 

 

The New Etios Cross is available in a new sporty Inferno Orange and seven other colors- Ultramarine Blue, Classic Grey, Symphony Silver, Celestial Black, White, Vermilion Red & Harmony Beige. Along with a set of whole new exciting features, the Etios Cross also ensures the highest standards of safety with dual front SRS airbags, ABS with EBD and the globally renowned promise of Toyota’s QDR (Quality, Durability & Reliability) standards.

Etios Cross is available with the following engine options

• 1.5 L Petrol (DOHC)  - 66KW (90 PS) @ 5600 rpm
• 1.2 L Petrol (DOHC) — 59KW (80 PS) @ 5600 rpm and
• 1.4 L Diesel (D4D) — 50 KW (68 PS) @ 3800 rpm

The vehicle is being offered in two grades each in petrol and diesel.

Speaking on the occasion of its unveiling, Mr. Akio Nishimura, Chief Engineer, TMC said, “The Etios was introduced in India with a vision to offer the Indian market a quality Toyota vehicle at an affordable price. As this vehicle category has been increasingly growing, the needs of the customers have also diversified. Keeping this in mind, we at Toyota strived to understand the customer needs for a cross and came up with the Etios Cross which is a perfect combination of rugged styling, performance, functions, features and the promise of Toyota’s global standards of QDR. 

Aimed towards targeting a whole new breed of audience who seek uniqueness & individuality in everything they do, we believe the Etios Cross will further strengthen & stand a testimony to Toyota's QDR in India”.

Also speaking on this occasion, Mr. Naomi Ishii, Managing Director, TKM said, “The Etios series is a perfect combination of Toyota's global standards of quality & safety. Inheriting the Corolla Altis's high standards of QDR, the Etios has come a long way ever since its introduction in India. It caters to a wider segment of the market with its array of quality vehicles in the series.  

Launched in 2010, the Etios series has a strong base of over 2 lakh happy customers in India and to further enhance this customer delight the Etios Cross was envisaged as we wanted to give our customers something unique. Targeted as a youthful, rugged and practical crossover, the New Etios Cross is bound to win hearts of our customers all over again”.

The prices of the New Etios Cross will be announced in May  2014 along with the sales launch. Bookings for the New Etios Cross begin today.

 

 

 

 

 

 

 

Overview of TKM:

Company name	Toyota Kirloskar Motor Private Limited
Equity participation	TMC: 89%, Kirloskar group: 11%
Number of employees	Approx. 6,400 +
Land area	Aprox. 432 acres (approx.1,700,000 m2)
Building area	74,000 m2
Total Installed Production capacity	Upto 3,10,000 units

 

 

Overview of TKM 1^st Plant

Established	October 1997 (start of production: December 1999)
Location	Suburb of Bangalore, Karnataka State
Products	Innova, Fortuner manufactured in India. Prado, Land Cruiser and Prius imported as CBUs.
Installed Production capacity	Upto 1,00,000 units

 

Overview of TKM 2^nd Plant

Location	On the site of Toyota Kirloskar Motor Private Limited (on the outskirts of Bangalore, Karnataka State)
Products	Corolla Altis, Etios, Etios Liva, Camry, Camry Hybrid
Start of production	December 2010
Installed Production capacity	Upto 2,10,000 units

 

For any further information please contact:

 

Ritu

9827092823

PR 24x7 Network Ltd.