Press Release
For Immediate dissemination

Toyota Kirloskar Motor Launches Its First Ever Crossover-
The New Etios Cross

 Available in three different engine options (2 petrol and 1 diesel) and four grades
 Available in the price range of Rs 5,76,000/- to Rs 7,35,000/- (ex — showroom Delhi) in petrol
 Available in the price range of Rs 6,90,432/- to Rs 7,40,640/- (ex — showroom Delhi) in diesel

8th May, 2014, Indore: Toyota Kirloskar Motor Pvt. Ltd. (TKM) today announced the launch of New Etios Cross, marking the commencement of sales. The new vehicle was unveiled, in February, at the 12th Auto Expo, in Greater Noida. The New Etios Cross will further expand the Etios family along with its existing models - Etios & Liva.
The vehicle is extremely popular in Brazil where it was first launched. The new Etios Cross will also be exported from India.
The new Etios Cross combines the rugged looks of an SUV with the easy drive, fuel efficiency and maneuverability of a Hatch. The unique styling of the car makes a statement, appealing to the customers looking for a car with a distinct identity. Compact on the outside yet spacious inside, Etios Cross is best suited for urban usage, with its ease of parking and drivability.
It effectively combines style and practicality, typically demanded by customers in the segment. Available in three powerful engine options 1.5 L & 1.2 L Petrol engine and 1.4L D-4D Diesel engine, the new crossover from Toyota is positioned as a youthful yet rugged offering and has the following key features:
Design
Key Exterior Features:
1. Rugged styling with:-
- Bold Front Grille
- Side Cladding
- Stylish Diamond Cut Alloys
- Sturdy & Stylish Roof Rails
- Dynamic Rear Cladding with Badging & Roof Spoiler
2. Fog Lamps with integrated turn indicators
3. ORVM with Turn Indicators
4. Rear Defogger with Wiper Key Interior Features:
1. Piano Black Interiors
2. Sporty Seat Fabric with White Stitch & Logo
3. 2 DIN Audio with Bluetooth, USB, AUX-in & Remote
4. Audio control on leather wrapped steering wheel

Performance
Etios Cross is available with three engine options, to suit varied driving habits and customer requirements
- 1.5 L Petrol (DOHC) - 66KW (90 PS) @ 5600 rpm
- 1.2 L Petrol (DOHC) — 59KW (80 PS) @ 5600 rpm and
- 1.4 L Diesel (D4D) — 50 KW (68 PS) @ 3800 rpm

Comfort and Convenience
- Best in class AC performance
- Optimised suspension for Indian roads
- Driver seat height adjust
- Steering mounted audio controls
- Rear window defogger,Tachometer with with digital clock
- ORVM with turn indicator Safety & Quality
- ABS with EBD
- Collision absorbing body
- Driver and passenger airbag
&
- Anti corrosion steel sheet at areas prone to rusting
- Under body coating
- Anti chip coating

The vehicle is being offered in four grades. The vehicles are priced at
Petrol Diesel
V (1.5L engine) Rs 7,35,000/- (ex showroom Delhi)
G (1.2L engine) Rs 5,76,000/- (ex showroom Delhi) VD (1.4 L engine) Rs 7,40,640/- (ex showroom Delhi)
GD (1.4 L engine) Rs 6,90,432/- (ex showroom Delhi)

The New Etios Cross is available in new sporty Inferno Orange and seven other colors- Ultramarine Blue, Classic Grey, Symphony Silver, Celestial Black, White, Vermilion Red & Harmony Beige. Along with a set of whole new exciting features, the Etios Cross also ensures the highest standards of safety with dual front SRS airbags, ABS with EBD and the globally renowned promise of Toyota’s QDR (Quality, Durability & Reliability) standards.
Speaking on the occasion of the launch, Mr. Naomi Ishii, Managing Director, said, “The B car segment is one of the fastest growing segments in the industry. Segment growth comes along with fast changing customer requirements. Customers today want a vehicle with unique styling that will make a statement. The Etios Cross has been introduced to cater to these needs. We look forward to delighting our customers with the Etios Cross that comes with the globally renowned promise of Toyota’s QDR (Quality, Durability & Reliability) standards.
Mr. N Raja, Director and Senior Vice — President, Sales and Marketing said, “The Etios Cross received very good response after we unveiled it at the Auto Expo in Feb. The number of booking orders received have been encouraging and more than what we expected. The highest demand is for the Top VD grade. We thank the customers for their encouraging response. We will try our best to deliver the cars as soon as we can and reduce the waiting period. The cross over segment is growing and we look forward to increasing the number of Toyota happy customers, across the country. Etios

Cross marks our entry into yet another category in the diverse and fast growing B car segment. The Etios brand now offers a sedan, a hatch, and the newly launched cross over - Etios Cross.”
Overview of TKM:
Company name Toyota Kirloskar Motor Private Limited
Equity participation TMC: 89%, Kirloskar group: 11%
Number of employees Approx. 6,400 +
Land area Aprox. 432 acres (approx.1,700,000 m2)
Building area 74,000 m2
Total Installed Production capacity Upto 3,10,000 units

Overview of TKM 1st Plant
Established October 1997 (start of production: December 1999)
Location Suburb of Bangalore, Karnataka State
Products Innova, Fortuner manufactured in India.
Prado, Land Cruiser and Prius imported as CBUs.
Installed Production capacity Upto 1,00,000 units

Overview of TKM 2nd Plant
Location On the site of Toyota Kirloskar Motor Private Limited (on the outskirts of Bangalore, Karnataka State)
Products Corolla Altis, Etios, Etios Liva, Etios Cross, Camry & Camry Hybrid
Start of production December 2010
Installed Production capacity Upto 2,10,000 units

For more information
PR 24x7 Network Limited
Atul Malikram
[email protected]
www.pr24x7.com