TOURISM MALAYSIA SUCCESSFULLY CONCLUDED ITS SALES MISSION IN INDIA
WITH WIDE RECOGNITION AND APPRECIATION IN CONJUNCTION WITH
SOUTH ASIA TRAVEL AND TOURISM EXCHANGE (SATTE 2013)
Mumbai: Tourism Malaysia with co-operation from Malaysia Airlines organised a promotional programme called â€˜Sales Mission to India’ in conjunction with South Asia Travel and Tourism Exchange (SATTE 2013) from 7th — 18th January, 2013. The programme was spread across 4 cities namely Chennai, Mumbai, Kolkata and New Delhi, and has been a huge success so far. In New Delhi, the program involved participation in SATTE 2013 and was held from 16 — 18 January, 2013.
Business sessions (buyers & sellers meet) were being held in all 4 cities which made an excellent platform for the Indian travel agents to meet the Malaysian hoteliers & product owners, tour operators and tourism boards. Trade dinners were also being organised in each city for the local travel trade. Besides that, presentations by selected Malaysian industry players were held to introduce new and exciting products.
The Director of South Asia, West Asia & Africa Division, Mr. Zulkifly Md. Said, was leading the Malaysian Delegation consisting of 17 tour agents, 21 hotel operators, 6 product owners, 3 state governments and Tourism Malaysia officials, to promote Malaysia as a preferred tourist destination.
A cultural troupe from â€˜Istana Budaya’ was also a part of this delegation. This troupe showcased Malaysia’s multi-cultural attractions such as traditional dances, batik painting, tea making (teh tarik) demonstration and local delicacies. Media interviews were organised to disseminate important tourism information to the market.
India is a top ten market for Malaysia, with a total of 690,849 tourists recorded in 2010. In 2011, the number of tourists increased to 693,056. In 2012, from the period of January to September, a total of 514,926 tourists from India have been recorded, showing a 2.6% growth compared to the same period last year (501,828).
Mr. Zulkifly Md. Said, commented, “We are here to provide support to our partners in the Tourism Malaysia offices in Chennai, Mumbai, Kolkata and New Delhi. We look forward to working even more closely with our partners here to increase arrivals from India to Malaysia this year and in coming years. For 2013, we are targeting 780,000 tourists from India to Malaysia while our overall tourism targets are to achieve 36 million tourist arrivals and RM168 billion (approx. USD55 billion) in tourist receipts by the year 2020.”
This promotional effort was expected to increase the numbers significantly, through heralding a greater awareness of Malaysia as an ideal holiday destination, as well as fostering greater co-operation between tour operators and members of the tourism fraternity.
SOCIAL MEDIA CONTESTS:
Tourism Malaysia India’s successful foray into social media on Facebook, Twitter and blogs was supported by its strong offline presence.
Contest 1: Live Your Dream Malaysia Contest
Since social media is more about engagement and leveraging users to be the brand’s mouthpiece, Tourism Malaysia launched its unique "Live Your Dream Malaysia Contest" for all users on Facebook.
As the contest name suggests, the contest was about making a user’s dream come alive. The gratification was a magnificent opportunity with all-expenses paid dream trip to Malaysia. The contest was about users describing the one dream activity in Malaysia and the reason they wanted to do it.
The contest was designed in 2 phases giving users an opportunity to first describe their dream activity in words and then support it with a picture that was aligned with it.
Tourism Malaysia received over 300 entries during Phase 1 which was run for almost 30 days. 30 best entries were further shortlisted for Phase 2, wherein they had to create a video about their activity and submit their entries to Tourism Malaysia within the next 30 days.
All 30 participants actively participated and submitted their most unusual and wildest dream activity ranging from diving from Petronas Towers to exploring Gunung Mulu National Park.
Out of 30 exciting entries, Ms. Shashikala Kataria won the Grand prize, wherein she wants to â€˜explore the chance to go scuba diving and experience the underwater world in Malaysia’.
We congratulate Ms. Shashikala Kataria for making it to Malaysia and fulfilling her dream activity as we thoroughly believe â€˜every dream needs a destination’.
Malaysia Airlines received the Skytrax:
i. The World’s 5-star Airline Award
ii. World’s Best Cabin Staff 2012
iii. Best Airline Signature Dish 2012
For further information, please contact:
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