This Independence Day, the country of XRBIA will appoint their first President

This Independence Day, the country of XRBIA will appoint their first President

 

XRBIA launches an innovative online competition and is offering a 1BHK apartment worth Rs 12.5 to the winner!

 

Mumbai, 09 August, 2012: In a first of its kind contest for the real estate space, XRBIA Developers in association with Studio High have launched a social media campaign for their Hinjewadi project. Following the success of their teaser campaign, which positioned XRBIA as a dream destination and idyllic country, XRBIA has now launched a competition called “President of XRBIA”

 

Anyone with a valid Facebook profile and an e-mail id can participate in this competition, by writing 150 words (approx 1000 characters) explaining why they should be elected as the President of XRBIA. This can be supported with photographs and videos. Once the profiles are uploaded, the public can vote for their favourite entry. This innovative social media campaign has no boundaries, and is open for national as well as international participants. From the 12^th of August onwards, the voting poll will stop and a jury will judge the participants with the highest number of votes. The winner will then be selected and announced on the 15^th of August, as President of XRBIA.

 

This is the first time that a real estate firm is going all out on its social media campaign by rewarding a 1BHK Luxury apartment worth 12.5lacs to the winner of the President of Xrbia competition. Additionally there are prizes to be won every day for various mini contests. 

 

Speaking on the launch of the campaign, Munish Bhamoriya, Marketing Consultant XRBIA said, “We are excited to launch this unique digital campaign, to promote XRBIA, which is not only the first of its kind by any real estate company, but also promises to engage global consumers with the brand positioning.” mConsult, GroupM is the Strategic Marketing Consultancy of GroupM and works like the marketing department for its clients. mConsult is working as Xrbia‘s marketing partner.

 

Also, talking about the creative idea behind the campaign, Farhan Khan, CEO, Studio High, said, “Real Estate on Social Media fronts is always a challenge; we identified XRBIA to be a project for the masses. We thought to engage the audience in an activity of the masses- Elections. Moreover it is a wonderful experience working with the brand as not many real estate developers are ready to go loud. The entire team of Studio HIGH looks forward to the success of the campaign”  

 

Campaign Idea

• Be the Next President: Send in your entry of 150 words stating why you should be the President of XRBIA. If your entry is good enough you stand a chance to be the 1^st President of XRBIA and be rewarded with an Apartment in XRBIA, Hinjewadi.
• How to Participate:For those who are up to the challenge, the application procedure is as given below:
  • Fill up the application form on the website. www.presidentofxrbia.com 
  • Submission of Entries
    • Start Date: 11:00 am 1^st  Aug 2012
    • End Date: 10:00 pm 12^th  Aug 2012
  • Invite your friends to vote for you!
  • Voting Period
    • Start Date: 11:00 am 1^st August 2012
    • End Date 11:00 pm 14^th August 2012
  • Better your chances of winning by creating a blog post, uploading a YouTube video, take a photo (it‘s up to you really) explaining why YOU should become ´XRBIA‘s 1^st President‘ “
  • Make sure to mention ´XRBIA‘s 1st President‘ so that your campaign participation is tracked
• Eligibility
  • Anyone can participate.
  • Eligibility for being selected among the winning entries is on the basis of voting system defined on www.presidentofxrbia.com and the Jury‘s decision.

 

• Other Details
  • Follow @xrbia on Twitter
  • #Tag - #PresidentofXRBIA Daily twitter & Facebook Prizes
  • For more details, visit  www.presidentofxrbia.com  

 

The Studio High creative team behind the campaign:

• Executive Creative Director & COO: Tushar Khakkar
• Creative Director: Mandar Malvankar
• Copywriters:  Gautam Anand
• Art Director: Bipeen Nadgauda

 

 

For Further Details please contact:

 

Atul Malikram

9827092823