(Free Press Release) Who is the best negotiator you know? According to the new book, The One Minute Negotiator, it should be you! Negotiation impacts every aspect of our personal and professional lives, and this parable-based book helps us all get over our fear of negotiation and embrace 4 easy steps to the desired results.

Memphis, TN - August 27, 2010 -- The book, The One Minute Negotiator - Simple Steps to Reach Better Agreements helps the reader to understand the four basic negotiation styles by using a parable involving two main characters discussing every day circumstances where they learn how to overcome their "negotiaphobia".

By recognizing the maximum benefit of all parties involved the reader has E.A.S.Y (Engage, Assess, Strategize, Your One Minute Drill) steps to better negotiation outcomes by following the explained "Negotiation Strategy Matrix".

The One Minute Negotiator gives the readers 'Simple Steps to Reach Better Agreements' and has received rave reviews from the select individuals that have previewed the publication.

Author Don Hutson has received many honors during his lifetime with his careers in speaking, management and sales. He successfully worked his way through the University of Memphis, graduating with a degree in Sales.

He is currently the chairman and CEO of U.S Learning, a training firm comprised of professionals who deliver innovative, high-impact solutions to their clients. In addition to customizing speeches, seminars, and multiple day programs on sales, customer service, marketing strategy, and leadership, they also assist many corporate and association clients with the development of their own University. Don is also chairman of the board of Executive Books and has 12 published writings, including The One Minute Entrepreneur (With Ken Blanchard) and The Sale. Don's client list includes over two-thirds of the Fortune 500 members.

Author George H. Lucas has been active in business education, executive development, and organizational consulting since the early eighties.

Dr. Lucas is the author of several leading books, including Marketing Strategy, and Retailing. In 2001, he co-authored the widely read self-help book The Contented Achiever. Lucas is presently writing The Contented Negotiator with Don Hutson.

Dr. Lucas maintains an active consulting and speaking practice in the areas of negotiation, strategic marketing, leadership, consultative selling, and alliance management. Mr. Lucas has conducted negotiation seminars on six continents and has some highly recognizable clients such as: MARSH USA; FedEx; Orgill: SouthTrust Bank; Cavalier Homes, Inc.; National Home Furnishings Association; Magnet Communications; National Bank of Commerce; and Sealy Mattress.

We have shared some reader testimonials with you to give you an idea of the excitement the Book has received so far.

“The marketplace is crying out for better negotiation skills and this book provides them! Great story, great skills, great takeaways—don‘t miss this one.” —Bill Bartmann, NASDAQ/USA Today/Ernst & Young National Entrepreneur of the Year and author of Bailout Riches

“Enlightening! Embedded in this readable business fable are practical tools to assess your style and learn how to negotiate better with others despite their differences. These insights will make you a more effective and successful negotiator!” —Mark Sanborn, CSP, CPAE, President, Sanborn & Associates, Inc.

“The content in The One Minute Negotiator is a great solution to a problem countless business professionals have had for decades!” —Jack Soden, CEO, Elvis Presley Enterprises

Contact :
Huey Holden
U.S. Learning
516 Tennessee Street
Memphis, TN 38103
(901) 767-0000
[email protected]
http://www.uslearning.com