The new LUX is
Deepika’s secret love
Enhanced with moisturizing silk essence and world class fragrance

Mumbai: Over the last one week, you may have seen Deepika Padukone in a teaser video on TV where she talks about having a new secret love. Wondering what is it that is making the sensuous beauty go weak in her knees these days? Well, her new secret love is new and fresh version of the world’s favorite beauty bar, LUX.
The world’s most iconic beauty soap, LUX is now available in a new avatar. The fragrant soap that has made generations of women feel fabulous with its luscious skin treats is now enhanced with moisturizing silk essence and a world class fragrance.
Every bar of this new LUX has been created exquisitely to make you look and feel beautiful. A combination of luxurious ingredients like jasmine and almond oil, white flowers and rose water blended with moisturizing silk essence brings out a delightful invigorating fragrance, is sure to make every woman feel attractive and confident.
The brand’s gorgeous ambassador, Deepika Padukone has already fallen in love with this new bar of supreme luxury. Her flawless beauty and stunning sense of style has always been the talk of the town, winning her many compliments.
“I love the fragrance of the new LUX. It is so addictive and captivating that it lingers on. The fragrance of the new LUX is what makes it so special. Being the iconic brand that it is, LUX has always redefined the meaning of beauty and their new pack is as luxurious as it can get” said Deepika.
The new LUX bar is a special offering that accentuates fine fragrance and exotic ingredients and provides a magical bathing experience which leaves your skin feeling irresistibly soft and pampered. LUX has not only changed its texture and fragrance but also comes in a new attractive packaging. The new LUX is available in 4 variants of the classic collection — Soft Touch, Velvet touch, Fresh Splash, Sandal & Cream
About Lux:
Lux stands for the promise of beauty and glamour as one of India's most trusted personal care brands. It has fine fragrances composed by the world’s best perfumers. Lux is the market leading soap brand in India and is also the world’s largest soap brand.
Since its launch in India in the year 1929, Lux has offered a range of body washes and soaps in different sensuous colors and world class fragrances and it continues to be a favorite with generations of users for a sensuous bathing experience.
Lux has also been “the beauty secret of film stars” and has been endorsed by India’s most beautiful women. From Nargis to Zeenat Aman, Hema Malini to Sridevi to Madhuri and then Aishwarya, Katrina and now Deepika Padukone, Lux has been the choice of film stars for generations and continues to be so today.