PRESS RELEASE                                                                                                FOR IMMEDIATE PUBLICATION

 

 

Mahindra Tractors introduced the new 35 HP

Mahindra 265 DI Power Plus in Rajasthan

 

Enhanced fuel efficiency, unbeatable power & increased comfort make

Mahindra 265 DI Power Plus a value for money choice for the Indian farmer

 

Synopsis:

 

  • Mahindra Tractors introduces the new 35 HP Mahindra Bhoomiputra 265 DI Power Plus in Rajasthan.

 

  • A 35HP Tractor with the most advanced Hydraulic lift system for tractors in India

 

  • In addition, Mahindra 265 DI Power Plus offers enhanced fuel efficiency, more power and greater comfort to the farmer.

 

February 10, 2014­­­­­­­­­­­­­­­­­­ Rajasthan : Mahindra & Mahindra Ltd.’s Farm Equipment Sector (FES), the market leader in the Indian tractor industry, has brought in a new 35 HP tractor in Rajasthan Market.

 

The 35HP Mahindra Bhoomiputra 265 DI MKM Power Plus is a powerful, fuel efficient and versatile new age tractor with a revolutionary new Hydraulic system - Robolift Hydraulics designed particularly for the specific needs of the farmers of Rajasthan. The initial response to the product has been excellent and has registered significant acceptance among farmers in Rajasthan.

 

 

This first of its kind advanced hydraulic system has a new precision control valve which enables faster lifting and lowering of the speed of implements. The Robolift Hydraulics system also has a unique three point hitching mechanism, which allows farmers to adjust implement hitch as per the soil type and application requirement. It provides three different positions to hitch:

 

  • Top Hole — for transportation and hard soil application
  • Middle hole — for application on medium and hard soil
  • Bottom hole — for application on light soil, levelling / seed drill, etc.

 

The Robolift Hydraulic enables better germination of seeds, due to the uniform depth of cultivation and sowing on undulated land. The quick and continuous correction in depth according to the draft on the implement stops the tractor from sinking in sandy soil while cultivating. Robolift creates a smooth surface texture while operating a leveler. The customer experiences less fatigue as he can control the implement with more accuracy and precision thereby ensuring higher productivity with better comfort.

 

 

 

 

 

Speaking on the occasion, Mr. Sanjeev Goyle, Senior Vice President, Marketing & AppliTrac, Farm Equipment Sector, Mahindra & Mahindra Ltd., said “At Mahindra & Mahindra, we have always pioneered products to increase farm productivity and enhance rural prosperity. The Mahindra R&D team has created the new age Robolift Hydraulics on its new Mahindra 265 Power Plus, which has high precision control valve and a unique three point hitching mechanism. We have extensively tried and tested the performance of its Robolift Hydraulics in different soil conditions with various implements. I am proud to say that with the Robolift Hydraulics, Mahindra Tractors have the best hydraulics in the country.”

 

The Mahindra 265 Power Plus also comes with a fuel efficient MKM engine with unique KA technology that regulates engine timing in real time as per the changes in engine rpm. The tractor offers good PTO power at 540 rpm and is compatible with all commonly used agricultural implements, like the rotavator, cultivator, harrow and leveller. It is an ergonomically designed tractor, offering a comfortable driving experience. The other features include Multidisc Oil Immersed Breaks, Dual Acting Power Steering and Large Tyres.

 

About Mahindra

The Mahindra Group focuses on enabling people to rise through solutions that power mobility, drive rural prosperity, enhance urban lifestyles and increase business efficiency.

 

A USD 16.7 billion multinational group based in Mumbai, India, Mahindra employs more than 180,000 people in over 100 countries. Mahindra operates in the key industries that drive economic growth, enjoying a leadership position in tractorsutility vehiclesinformation technology and vacation ownership.

 

 

In addition, Mahindra enjoys a strong presence in the agribusiness, aerospace, components, consulting services, defence, energy, financial services, industrial equipment, logistics, real estate, retail, steel, commercial vehicles and two wheeler industries.

 

In 2012, Mahindra featured on the Forbes Global 2000 list, a listing of the biggest and most powerful listed companies in the world. In 2013, the Mahindra Group received the Financial Times ‘Boldness in Business’ Award in the ‘Emerging Markets’ category.

 

Visit us atwww.mahindra.com

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For more details please contact

Atul Malikram                      

PR24x7 Network Ltd.

9755020247,9827092823