Mahindra First Choice Wheels - India’s No. 1 multi-brand certified used car company — inaugurates 4th authorized dealership in Indore
India’s No. 1 multi-brand certified used car company now at 351 outlets pan India;
plans to expand MP footprint to 21 outlets by year end
Mahindra First Choice Wheels Ltd. — USPs
- India’s No.1 multi-brand certified used car company, Mahindra First Choice Wheels Ltd. (MFCWL), has a network of 351 franchise outlets spread across 208 locations in the country which includes metros, mini metros and smaller towns. The company is growing at a scorching pace with a CAGR of 40% by volumes over the last 5 years.The cumulative retail footprint under the Mahindra First Choice brand is in excess of 7.5 lakh sq feet
- C” award in the Automotive business category by Franchisee India
- MFCWL is the market leader in the online auction space, having sold more than 1.5 lakh vehicles through the ‘Autobid’ auction platform
- The company has just launched a new product called the Indian Blue Book (IBB) — www.indianbluebook.com - which is India’s first and only used car pricing guide that incorporates transaction data with an analytical engine. IBB has got immediate traction with several leading banks and NBFCs, car portals, auto magazines, auto OEMs, dealers and customers subscribing to it
- A new product for car evaluation called ‘Autoinspekt’ has also been launched. This is based on the famed 118 point check list for vehicle evaluation. Autoinspekt is a cloud based product offering to manage vehicle inspections — an industry first
April 16, 2014, Indore: Mahindra First Choice Wheels Ltd. (MFCWL), India’s No. 1 multi-brand certified used car company, today expanded its footprint in Central India with the inauguration of its authorized dealership, Gujarat Motors,in Madhya Pradesh. The dealership is located at Presige Tower, Indra Complex, Navlakha and is spread over 2000 sq. ft.
The outlet was inaugurated by Mr. Yatin Chadha, Senior Vice President - Retail Business, Mahindra First Choice Wheels Limited.
“With this inauguration, our network strength has expanded to 13 dealerships in Madhya Pradesh, with four in Indore alone. The average size of the used car market in the state is 6000 cars, which makes Indore a strategic market for the company and we look forward to working with Gujarat Motors — one of the top used car dealers in Indore - to further enhance our presence in the region,” said Yatin Chadha, Senior Vice President - Retail Business, Mahindra First Choice Wheels Limited.
“We are delighted to be associated with Mahindra First Choice Wheels which already enjoys strong brand equity in Indore. Gujarat Motors will offer the entire range of services for customers, including purchase and sale of multi-brand certified used cars, car finance, insurance, fitment of car accessories and assistance with paperwork and documentation,” said Mr.Anand Shah, Gujarat Motors.
Mahindra First Choice Wheels currently has a significant presence in Madhya Pradesh with 13 dealerships in eight cities and further plans to expand this number to 21 outlets by year end. Key focus towns include Bhopal, Jabalpur, Gwalior, Ujjain, Khandwa, Sagar, Narsimhapur, Satna.
MFCWL closed FY 14 with 351 outlets, a growth of 30% from FY13. These outlets are present in 208 towns across the country, with 64 towns boasting of more than one outlet. MFCWL’s B2B auction volumes increased over 50% with nearly 60 commercial sellers using the platform to sell vehicles to nearly 10,000 wholesale buyers. Autoinspekt — MFCWL’s industry first inspection service offering - saw rapid adoption in the B2B space as well.
Between its retail, wholesale and inspection services, the MFCWL enterprise participated in 1,50,000 used vehicle transactions.
The company is driven by its mission to transform the way used cars are retailed and has made several innovations along the way. The list of innovations include developing a unique franchisee based business model, selling certified multi-brand used cars under warranty and offering the most comprehensive warranty product available on used cars in the country, in addition to a differentiated consumer experience through launch of its ‘Highline’ stores for selling high-end multi-brand used cars.
For more information
PR 24x7 Network Limited
Atul Malikram
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