The Basics of Email Marketing – Keep in Touch to Make More Money

Most people understand that magic is not involved in making a profitable list of your own. There is no secret method that nobody else knows about. No fancy techniques that only special people know about. Well, okay, there are -but they aren't what get the job done. You need to create a solid foundation for yourself. This is how you are going to make money through email marketing. Building a list that is profitable begins with using techniques that have been used many times before that actually work. What distracts most people from using time-tested techniques are shiny objects that show up beckoning our attention and money. Still, the tried and true are tried and true for a reason. Here are some things you should never forget.

Your subject lines need a little work. It's ludicrous how touchy spam filters today are on most email clients. Spelling words wrong or replacing letters with numbers is one way many email marketers attempt to avoid this problem. Don't join their ranks. Subject lines should be on point and not overly long. But they also need to be informative and fun. If you want your email to land straight in the spam folder then by all means use a subject line like "This Email Will Show You How to Make a Million Dollars!" If you want your email to do better then try something like "Email Newsletter Edition 12: Managing Your Finances for Better Profitability."

The only email you'll get when people sign up is the one they are comfortable giving you. Many people sign up for opt-in lists with a special email address that they've created just for that purpose. You need to make sure you are sending out content that's so great, they will want to register using their real address. Your list server isn't going to be able to tell the difference between principal and secondary email addresses, which tends to be frustrating.

Great customer service should be one of the main factors that influences your decision when it comes to selecting a list service provider. It's imperative that you are able to talk to a live person if you experience any problems. This doesn't have a lot to do with direct selling, but it does help you make sure that every email you send out actually gets to where you want it to go.

It helps keep your list from being hacked or sold. Any good list service provider who deserves your money is going to offer excellent customer service because it's critical in any field. Do not settle for anything less.

If you want your email marketing campaigns to succeed, there are lots of things that have to be considered and worked on. You might have even been successful previously but things just fizzled out. No matter your reasoning, the fact is that real money is made from applying the essentials.

Don't fall for flashy techniques or empty promises. Stick to the techniques that worked for you when you were building your foundation. You'll never go wrong with the essentials.

Tonio Choate is a rising star in the blogging world who writes articles on affiliate marketing, advertising and MLM. His passion for blogging draws readers all over the world. Checkout his articles on empower network leads and on My Video Talk