Taiwan Sports and Leisure brands: Keeping India Fit and Healthy!

Taiwan Sports and Leisure brands: Keeping India Fit and Healthy!

 

Mumbai, The sports industryin India has evolved from a small time interest to a lucrative commercial industry. Extensive media exposure to sporting events has aided its popularity amongst Indians, resulting to higher sales of sports equipment’s in the country. On the other hand, known for its Original Equipment Manufacturing (OEM), Taiwan in the pursuit of higher quality of lifehas outshined inthe sports and fitness equipment manufacturing, becoming a favorite in India.

 

Sport equipmentindustry is the fifth largest export industry in Taiwan, standing equal to US and Japan. Many of the world’s most famous fitness equipments are made in the Formosa Island. Taiwan has won worldwide recognition from international buyers due to flexible manufacturing, R&D capability and a complete center-satellite factory system (clustering).

 

Taiwanese brands not only seek to sell in volume, but also higher margins. Many bicycles, sports gear and green vehicles are from Taiwanese makers.Taiwan exported nearly 4.5 million bicycles in 2012, while the average unit price of each unit rose 9.73% from 2011 to hit US$416.93. Internationally renowned Taiwanese brands such as Stridahave invested in cutting-edge technologies.The country has developed outstanding automobile peripherals, such as KENDA tires, RoadEZ’s GPS products and Orange’s electronic tire pressure monitor. These companies have dedicated themselves to R&D, innovation, strict monitoring of product quality, and provide reliable guarantees to driving safety over the long term.

 

The health and fitness awareness in India and the world has increased;thus personal fitness equipment market is also flourishing. UCHEER and Sonostar have emerged as top competitors in the global sports equipment market through manufacturing high quality fitness equipments.

 

Ms. Emma Yang, Director, Taipei World Trade Centre Liaison Office, opines, “Sporting activities are still treated as a recreational activity; hence, the recreational consumption in India is increasing. Consequently, the demand for equipments is expected to rise in the coming years. We are hopeful that Taiwan products will continue to interest the increasingly fitness conscious Indians. ”

 

Demanding innovation and quality, Taiwanese corporations are now actively achieving new milestones in the global market through technological R&D and continual product improvements.

 

The foremost aim of Taiwan Excellence is to showcase the ‘reliability’, ‘innovation’ and ‘value’ of Taiwanese products to an increasingly aspiring audience base in India. In continuation with this year’s theme of ‘Fostering Excellent Lifestyles in India with Taiwan Excellence’, the ‘Taiwan Excellence 2013 Campaign’ has planned a mall event from September27-29 at South City Mall - Kolkata, in which an exciting lucky draw will be organized. 

 

For more information

PR 24x7 Network Limited

Atul Malikram

[email protected]

www.atulmalikram.in