Taiwan s Smart Home Appliances Rule Indian Households

 

Mumbai, :The retail boom has resonated quite strongly in the home appliance segment of India. Over the years, this segment has grown to include new, innovative product lines and the addition of global players who have managed to keep consumer aspirations in mind. Correspondingly, Taiwan’s smart home appliances industry has seen a new breakthrough in India.

 

In recent years, as broadband networking infrastructure has become ubiquitous, wireless access speeds have increased, and costs have declined for mobile devices, mobile apps, and cloud computing, major home appliances and electronics brands have vigorously pursued the smart home appliance market. Taiwan’s appliances segment includes products from3+ MAGI MAGS, BSI, Carnation, Cashido, Chanson, FushanKodo, INADAYS, Just Power, Justime, Karma, Kenyo,KSS, KW-trio, Leadray, Shuter, Super Guider, TherMedic and Vita. To see theseHome & Leisure brands and others, please visit the following malls in Mumbai :InorbitMalad; InorbitVashi; R City.

 

Ms. Emma Yang, Director, Taipei World Trade Centre Liaison Office opines, “India continues to be the second fastest growing economy in the world. Penetration of information technology and the internet into smaller cities and rural areas has led to increased exposure to home-care brands among the vast majority of the population, boosting demand for appliances in these regions.We are hopeful that Taiwan’s smart home products will continue to interest the Indian consumers.”

 

In 2012, Taiwan’s exports of home electronics reached a total value of USD454.9 million. The foremost aim of Taiwan Excellence is to showcase the ‘reliability’, ‘innovation’ and ‘value’ of Taiwanese products to an increasingly aspiring audience base in India. Many Taiwanese manufactured household appliances, such as CHANSON’swater ionizers, SUPER GUIDER’selectric water heaters,JUSIME’s basinfaucetsand other bath products possess the characteristics of simple installment and quick operation.

 

As cultural awareness has emerged in Taiwan in recent years, the cultural creative industry has become a recreational and consumer mainstay in Taiwan while also bringing boundless vitality. Novel products such as the KENYO Ripple Light,KW-TRIOefficient staplers, 3+ MAGI MAGS magnetic tapes, and incense have been attracting the spotlight on the international stage, allowing users to experience the unique charm of Taiwan’s cultural creative industry.

 

Taiwanese smart home appliances are recognized by multiple international quality certifications. Products such as SHUTER storage boxes, JUST POWER LED table lamps, and BSI intelligent door locks add aesthetic interest and fun to household life while demonstrating Taiwan’s design potential and exquisite craftsmanship.

 

 

About Taiwan Excellence

“Taiwan Excellence”, which represents the innovative and technological image of Taiwan’s competitive industries, is a symbol of reliability, innovation and superior value. Such excellence is radiated in many of Taiwan’s niche industries, particularly the ICT industry, of which many have become renowned brands in their field. In the Indian market, Taiwan Excellence, along with the 60 selected international Taiwanese brands, expects to bring “Excellent Lifestyles” to consumers’ daily life. For more information and promotional events about Taiwan Excellence and the associated international brands, please visit the main site: http://www.taiwanexcellence.com.tw or the Indian event site: http://www.taiwanexcellence.in

 

Taiwan’s Bureau of Foreign Trade (BOFT)

The BOFT (Bureau of Foreign Trade), officially established under the Ministry of Economic Affairs (MOEA), Taiwan, is responsible for drafting Taiwan's international trade policies and managing trade related activities. Over the past few decades, BOFT's role and position have undergone continual adjustments to meet the needs of the shifting international economic and trade environment. Visit www.trade.gov.tw for more information.

 

TAITRA

The Taiwan External Trade Development Council (TAITRA), is globally recognized as Taiwan’s foremost non-profit trade promotion organization, with over 50 overseas offices around the world. For more than 40 years, TAITRA has been highly commended for its professional and outstanding services, offering a host of trade related services that cater to different business needs. Partially supported by the government of Taiwan and various commercial and industrial associations, TAITRA has been entrusted to spearhead numerous government projects, including the launch of the Integrated Marketing & Communication (IMC) Project for international Taiwanese Brands and industry promotion.

 

For more information

PR 24x7 Network Limited

Atul Malikram

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