Taiwan Excellence in EMMA EXPO helps bridge the gap between the Tiger and the Elephant!


Mumbai: Anything is possible when Taiwan the Asian tiger joins hands with India the elephant. The EMMA Expo India 2012 is back! Bigger than last year, the event will be conducted in our very own ´Silicon Valley‘ viz. Bangalore. EMMA Expo India 2012, the 6th year, is scheduled to be held at the Bangalore International Exhibition Center (BIEC) from 27th to 30th September, 2012 and focuses on inspiring trade and friendship between Taiwan and India. The Expo is organized by Bureau of Foreign Trade/ Ministry of Economic Affairs (BOFT/MOEA), and implemented by Taiwan External Trade Development Council (TAITRA). It is also co-organized by three major industry associations: Taiwan Electrical and Electronic Manufacturers' Association (TEEMA), Taiwan Association of Machinery Industry (TAMI) and Taiwan Transportation Vehicle Manufacturers Association (TTVMA). See more details http://www.emmaexpo.com


Already in its sixth year, EMMA Expo India stands out for offering Taiwan's best solutions in electronics, machinery, molds and auto parts. This year‘s projected turnout of more than 10,000 visitors will be privileged to experience the state-of-the-art Taiwan Excellence Pavilion, which will showcase 100 leading Taiwan products. In continuation with the theme of the recently launched Taiwan Excellence campaign in India “Creating an Excellent Home with an Excellent Lifestyle”, a vast array of reliable and remarkably innovative Taiwanese brands from ICT to Home & Living industry have been launched in the Indian consumer market.


At the Taiwan Excellence Pavilion buyers can check out the top-of-the-line products from 32 leading Taiwan brands including ASUS, hTC, Adata, Avermedia, Transcend, Cashido, Karma, Carnation, and BenQ. Visitors can either experience these excellent products by themselves or be a part of the daily navigation tours scheduled at 11:30am and 1:30 pm from 28th to 30th of September.


Continuing as Taiwan Excellence Celebrity Endorser of Taiwan, Malaika Arora Khan, the noted Bollywood Actor, Model, Television personality will inaugurate the pavilion. Also present for the inauguration ceremony will be India & Taiwan VIPS‘, including Mr. Shri. Jagadish Sheettar, Hon'ble Chief Minister, Government of Karnataka, Murugesh R. Nirani, Hon'ble Minister for Medium & Large Industries, Government of Karnataka, Mr. Wayne W. Wu, Deputy Chairman, Taipei World Trade Centre (TWTC), Mr. Shih-Chao Cho, Vice Minister of the Ministry of Economic Affairs, Government of R.O.C. (Taiwan) and Mr. Wen-Chyi Ong, Representative of Taipei Economic and Cultural Center in India, Government of R.O.C. (Taiwan).


The pavilion will also host various contests between 27th to 30th September wherein visitors can win attractive 18 prizes worth total US$3,000. The “Formosa super star raffle” on 27th September includes ASUS tablet, BenQ digi-camera, Cashido sanitizer, D-Link Home Network Wireless Cloud Camera, Crosscarf LED lamp, and Eilong-Flowering Party Tea Ware Gift Set. The first day prize winners will be announced and felicitated by Malaika Arora Khan, along with Taiwan and India dignitaries. From 28th to 30th September, there will be lucky draws at 12:40pm and 15:40pm.


The EMMA Expo was launched to create a platform for small and medium enterprises (SMEs) in Taiwan to enter the Indian market and to also introduce quality and fair-priced Taiwan products. However, as tempting as the Indian market is, for many investors this market has very high entry level barriers. EMMA Expo serves as a platform to that enables Taiwanese SMEs not only to directly connect with India but also allows them to understand Indian culture and markets, before any making important decisions. It is helps SMEs who are restrained by resources or lack of connections.


“India now ranks as Taiwan's 16th largest trade partner, as well as the 15th largest export destination market. It also ranks 16th in terms of import country for Taiwan. As Taiwan-India relations continue to strengthen, both sides can look ahead to broader economic and cultural exchanges. This win-win result will be an advantage for bilateral cooperation, forging a lasting partnership for success on the global stage. Taiwan and India can complement each other's trade efforts. Welcome to Taiwan Excellence Pavilion and experience the high quality product offerings from TAITRA. Entrepreneurs and economists from Taiwan and India can explore and discuss business opportunities at the EMMA Expo and thereby boost trade between the two countries.” said Mr. Wayne W. Wu, Deputy Chairman of Taipei World Trade Center (TWTC).


EMMA stands for “Electronic Products, Machinery Products, Molds, Auto Parts”. EMMA Expo India 2012 is scheduled to be held at the Bangalore International Exhibition Center (BIEC) from 27th to 30th September, 2012.


For more information please contact: 
Atul Malikram