Taiwan Excellence 2012 Campaign successfully contributes to strengthening India-Taiwan bilateral trade relations in India

Taiwan Excellence 2012 Campaign successfully contributes to strengthening India-Taiwan bilateral trade relations in India

 

Mumbai, November 20, 2012: India and Taiwan bilateral trade is growing at a healthy rate and is expected to touch USD 10 billion in the next three to four years. Taiwan is making up for its late entry in India by increasing the number of Taiwanese companies presence in the country.

The Taiwan Excellence Campaign 2012 with the theme of “Creating an Excellent Home with an Excellent Lifestyle” effectively provided the necessary boost to promote bilateral trade between India and Taiwan. The rise in the disposable income of Indian consumers has steered its economic growth story to new heights. The Indian economic growth is positive; with its consumer spending emerging in full strength, making it the most sought after domestic market by economies across the world.

To boost the India-Taiwan bilateral trade relations, Taiwan Excellence Campaign 2012 was organized by the Bureau of Foreign Trade (BOFT), the Ministry of Economic Affairs (MOEA), Taiwan, and implemented by the Taiwan External Trade Development Council (TAITRA). You can know more about the Taiwan Excellence 2012 campaign via www.taiwanexcellence.in

TAITRA undertook numerous initiatives in India by organizing awareness campaigns, mall events, through EMMA EXPO, Channel promotion and celebrity endorsement. Through this year’s campaign initiatives, Taiwan organized mall events across Mumbai, Delhi, Chennai and Bangalore. Press Conferences were held across Mumbai and Delhi, which was attended by Taiwanese dignitaries, Brand representatives and Taiwan Excellence’s celebrity endorser — Malaika Arora Khan. Besides advertisements and channel promotions, the EMMA Expo India 2012 was also held in our very own ‘Silicon Valley’ viz. Bangalore to inspire trade and friendship between Taiwan and India.

In realizing Taiwan’s aspiration to create a marvelous lifestyle for the Indian consumer market, a vast array of Taiwanese brands from information & communications technologies, consumer electronics & home appliances and sports & leisure industries were introduced to the discerning India consumers through the Taiwan Excellence 2012 Campaign. The 32 ‘Excellent’ Taiwanese partner who showcased their finest offerings to provide ‘Excellent Lifestyles’ to consumers in India were ADATA, Asus, Aver, AVermedia, Avision, BenQ, Cashido, Carnation, Cooler Master, Crosscarf, D-Link, EDIMAX, Eilong, ENERMAX, Everlight, Genius, GIGABYTE, HTC, INADAYS, Just Mobile, Karma, Microlife, Optoma, PQI, PX, SHUTER, Silicon Power, Strength Master, Thermaltake, Transcend, WATOTEC, and YEN SUN.

Miss Emma Yang, Director, Taipei World Trade Center Liaison Office in Mumbai, said, “The foremost objective of the Taiwan Excellence campaign is to increase awareness and showcase the ‘Reliability’, ‘Innovation’ and ‘Value’ strengths of Taiwan products, to a progressive Indian audience. We are delighted with the enthusiastic response of Indian consumers and business associates to Taiwan’s products. We have achieved the objective of enhancing campaign awareness amongst the Indian customers by over 25% from 2010 to 2011*. We are hopeful that such initiatives will boost bilateral trade relations between two countries.”

With the mission to create a platform wherein the Indian consumer’s needs are satisfied by the various innovative products from Taiwan that will enhance their lives with Excellent Homes and Excellence Lifestyles, TAITRA will continue to strengthen its trade relations with India in years to come.

 

 

For more information, contact:

Atul Malikram

9827092823