Press Release                                                                          For Immediate Dissemination

 

Swaraj Tractor announces the winners of its Double Dhamaal Offer in Lucknow

 

Agra, February 13, 2014: The Swaraj Division of Mahindra & Mahindra’s Farm Equipment Sector - a part of the USD 16.7 billion Mahindra Group, today announced the winners of its Double Dhamal offer through a lucky draw at a customer gathering of around 2000 customers in Lucknow.

Mr Amarjeet Singh and Mr Shashikant Tiwari were the two proud winners of the first prize - A Mahindra Bolero. 50 customers won Motorcycles, 75 customers won the 32” LCD Television Set and 100 customers won mobile Handsets through this lucky draw system.

The Double Dhamaal Offer was valid for Swaraj customers who have made a tractor purchase in Uttar Pradesh from 25th September to 30th November 2013.

 

About Swaraj:

In 1970, the Government of Punjab acquired Swaraj Tractors design and established Punjab Tractors Limited (PTL). The tractors were produced and sold under the brand name ‘Swaraj’. In 2007, Mahindra & Mahindra Ltd. acquired a majority stake in PTL, and in February 2009, it was merged into M&M as the Swaraj Division of Mahindra & Mahindra.

The Swaraj Division of Mahindra & Mahindra Ltd. (M&M), Farm Equipment Sector (FES), is a part of the USD 16.2 billion Mahindra Group. The brand is known for producing tractors that are rugged, powerful and reliable. The Swaraj Group has achieved ISO 14001:2004 & OHSAS 18001:2007 certification and TS 16949 certification for Swaraj Automotives Ltd.

Swaraj has 2 tractor plants, Plant 1 in Mohali and Plant 2 in Chapper Cheri. Swaraj tractors are also exported to various countries including Bangladesh, Nepal, Sri Lanka, Nigeria, Ghana, Gambia, Zimbabwe, Zambia, Tanzania and USA.

 

About The Mahindra Group

The Mahindra Group focuses on enabling people to rise through solutions that power mobility, drive rural prosperity, enhance urban lifestyles and increase business efficiency.

A USD 16.2 billion multinational group based in Mumbai, India, Mahindra employs more than 155,000 people in over 100 countries. Mahindra operates in the key industries that drive economic growth, enjoying a leadership position in tractorsutility vehiclesinformation technology and vacation ownership. In addition, Mahindra enjoys a strong presence in the agribusiness, aerospace, components, consulting services, defence, energy, financial services, industrial equipment, logistics, real estate, retail, steel, commercial vehicles and two wheeler industries.

In 2012, Mahindra featured on the Forbes Global 2000 list, a listing of the biggest and most powerful listed companies in the world. In 2013, the Mahindra Group received the Financial Times ‘Boldness in Business’ Award in the ‘Emerging Markets’ category.

 

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