Social Media: A new age connect between youth and politics, only on IBN-Lokmat

The first voting rounds are finally here. India will soon see the victory of one political party that will form the new government for the 16^th Loksabha. The 2014 pre- election planning has exhibited a wide range of new ideas, plans and campaigns. However, the most prominent feature of the forthcoming elections is theimpact of social media on Indian politics. IBN-Lokmat presents Youngistan Zindabad where we speak to the youth on their views about the influence of social media on Indian politics. Tune in to IBN-Lokmat this Monday 7^th of April at 6.30pm to hear Young Indians speak and express their views on how social media is influencing Indian Politics and is used as a major medium of endorsement by political parties for the elections of 2014.This show of Youngistan Zindabad is presented by Hero & co presented by AJNARA.

Social Media, in the recent months has become a global phenomenon. It is a new way to communicate, exchange ideas and create awareness. In India, Social Media has been used to create awareness, campaigns and advertisements for the upcoming general elections. Many social media platforms are also urging the youth to cast their vote in the country's biggest general elections. Political parties are resorting to social media platforms to convey messages and woo voters.

India has the third largest Internet users’ base globally of more than 238 million users with a majority comprising of youth. Most of these users are active on Facebook and Twitter. Due to this vast pool of internet users, political parties have launched campaigns and advertisements through social media to connect with the youth. India has an electoral strength of over 814 million voters including over 23 million in the age group of 18-19 years. Social media provides an easy, cost effective and quick medium to reach out the millions of voters and youngsters in India including many of the first time voters.

IBN-Lokmat will showcase the views and opinions of our youth on how social media has become a popular medium of communication for political parties. Tune in to IBN-Lokmat this Monday 7^th of April at 6.30 pm to hear young India speak on the relation between politics and social media only on Youngistan Zindabad.