First your website must feature keyphrases, but if you sell shoes, you have to understand that if someone puts the word shoes into a browser, millions of results will come up. This is where long tail keywords come in, which are fundamentally phrases that somebody will put into a browser, as an example "leather shoes". So if you have leather shoes as a keyword you are going to be somewhere in the result. Long-tail keywords are very important in getting found on the internet and Google offers a keyword tool that you can use for free to find these often-used phrases.

If you put in the words "leather shoes", Google will display a listing of phrases built around that phrase and also tell you how often a particular phrase is utilized on a monthly basis. It is a good free tool to start with, but there are other, better keyword finders that may be used, but you have got to pay for them. The Google keyword tool will return phrases like "red leather shoes", "where to buy leather shoes" etc, and it is up to you to decide which long-tail keyphrase phrases to use. It's best to go for somewhere in mid range of search phrases, say 3,000 to six thousand / month, any number of searches larger than that will have too much competition. Your target is to get on page 1 of Google's search results which is not easy, regardless of what a lot of marketing "gurus" tell you.

Google likes websites that are continually updated and contain relevant content. So get into the practice of writing at least a 500 word article every few days, which is keyword-rich. Use your keywords within the initial few words of your opening passage and again in the closing paragraph. Dependent on the length of the document, use the phrase a couple of times more. If you are employing advertising through Google Adwords, this will also help Google to serve better targeted advertising to your website.

Then there are backlinks. These are the curse of any website owner. There isn't any easy way to get around building good important back links. Don't ever consider purchasing backlinks from a link farm, Google knows all about them and will pay little attention to them and will even penalise you for them. There aren't any WordPress plug ins for building backlinks, only ones that get you back-links through "do follow" blogs.

Article marketing is a great way to get back-links as most article directory websites permit you to have 1 link out to your internet site, so again, you'll have to be ready to submit useful and important articles, either right to an article marketing site, or to several thru a "hub" which will distribute your articles to many sites for you. This does not cost a lot and can be a time-saving way of doing it.

Little internet business marketing involves lots of other systems we can't cover here but the above points are the most significant and most cost-effective for getting started.

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