SHERATON RAISES A GLASS TO CELEBRATE GLOBAL ROLL-OUT OF PREMIUM WINE PROGRAM WITH 24 HOUR “TOAST AROUND THE WORLD”
Sheraton Bangalore Hotel at Brigade Gateway raises a Toast to staying connected
Sheraton Social Hour now featured at more than 400 Hotels around the World
Bangalore - May 15, 2013 — Sheraton Hotels & Resorts today announce the global roll-out of its signature wine program to 430 hotels around the world. From Asia to Europe to the Americas, Sheraton Hotels & Resorts is raising a glass and betting big on its premium wine program with a global celebration. Sheraton Social Hour is hosting a 24-hour “Toast Around the World” at Sheraton Hotels and Resorts across the globe including Edinburgh, Mexico City, Bali and Bangalore.
The festivities kick off in Asia with celebrations at the Sheraton Hong Kong Hotel & Towers and Sheraton Shanghai Pudong Hotel. A celebratory toast will be passed virtually, including Sheraton Bali Kuta Resort, Royal Orchid Sheraton Hotel & Towers, Bangkok; Sheraton Bangalore Hotel at Brigade Gatewayaround the world until it reaches The Sheraton New York Times Square and The Sheraton Waikiki for the conclusion of the day-long global celebration. Hotel guests and brand followers will be invited to join in on the virtual celebration with the brand’s new dedicated Social Hour mobile platform, Sheraton.com/socialhour, where they can browse through hundreds of toasts shared around the world for the special occasion or create their own using #SheratonToast. Want to raise a glass? Consumers and guests are invited to join the conversation and celebration at #SheratonToast . To find out more visit Sheraton.com/socialhour
Guests at Sheraton Bangalore Hotel at Brigade Gateway experienced the premium wine collection from across the globe as they raised a toast to staying connected. “Travel is about people and people like to stay connected. Our goal is to become a destination for a great wine experience no matter where your travel takes you. Social Hour is designed to create and foster social interactions among guests. We believe the program will help us enhance our guest experience ” says Mr. Martin Wuethrich, General Manager, Sheraton Bangalore Hotel at Brigade Gateway.
Guests were delighted with the collection of internationals wines that were served and finger foods to complement the appreciation session. Renowned wine connoisseurs were seen exchanging tips and facts about the various wines showcased at the launch. The Social hour at Sheraton Bangalore was attended by prominent faces like Karen Anand, Aslam Gafoor, Aneesh Bhasin amongst others
The Social Hour program, developed by today’s premier wine experts and the brand’s global food and beverage team, offers guests a specially curated menu of premium wines and weekly tasting events.
“Following tremendous early success, we’re proud to offer our guests at all Sheraton Hotels around the world the opportunity to experience this award-winning premium wine program,” saidVincent Ong, Asia Pacific Senior Brand Director, Sheraton, Westin, Aloft, Four Points by Sheraton and Element. “As the World’s Gathering Place we are continuously looking for ways to elevate our guest experiences with new social interactions and believe Social Hour to be a great program for both business and leisure guests.”
Social Hour Success
Nearly one year following the award-winning program’s limited debut, hotels that participated in Sheraton Social Hour have higher bar RevPOR (revenue per occupied room) than non-participating hotels, have better year-over-year performance in bar and food and beverage RevPOR.
For more information on Sheraton Hotels & Resorts, please visit www.sheraton.com or Facebook. Follow Sheraton on Twitter.
Press Contact:
Atul Malikram