SHAAN DEBUTS ON 92.7 BIG FM WITH BIG RADIO REEL

 

~Known for his mesmerizing voice, winner of numerous awards and accolades; Shaan will take avid listeners through the journey of celebrated Bollywood personalities on their birthdays~

 

February 2016: Adding to its bouquet of distinctive and entertaining programming line-ups, 92.7 BIG FM, India’s largest and the No.1 radio network launches yet another show BIG Radio Reel. With the launch of this show, one of India’s most popular and versatile singers, Shaan will make his debut as a radio host. BIG Radio Reel will entertain discerning listeners with interesting trivia from the life of Indian cinema stars while taking them through their personal life, achievements, amongst many such never-heard-before stories. The show will be aired across 36 Hindi-speaking markets, between 7 am — 9 am on the day of the celebrities’ birthday.

 

Bestowed with titles like ‘Golden Voice of India’ and ‘Magician of Melody’, Shaan has lent his voice to many popular actors for films across languages and genres and has worked with some of the best music directors in India. With his debut as a radio host on 92.7 BIG FM, the multitalented singer will celebrate the Birthdays of the some of the many celebrities he has sung for.

 

Talking about BIG Radio Reel, singer/actor Shaan said, “This is the first time that I will be hosting a show on radio and I am very excited about it. Moreover, I will be talking on a subject that is close to my heart. Indian cinema has shaped my career path and I am happy to share some interesting trivia from the life of noted Bollywood personalities with listeners. This, in a way will be a tribute from my side and a little gesture of thanks for everything the industry has done for me.”

 

On the launch of this new show a spokesperson from 92.7 BIG FM said, “BIG Radio Reel is a step forward towards providing distinctive content that will resonate well with our audiences. With the launch of this show, Bollywood fans will start their day with Shaan’s soothing voice and interesting stories from the lives of their favorite stars. It is our firm belief that we will raise the bar with BIG Radio Reel.”

 

The new show will see a robust multi-media promotional plan across key markets, which will include a 360 degree marketing campaign. The radio network will engage with viewers and trade partners locally and nationally through multiple platforms.

 

About Reliance Broadcast Network Limited

 

Reliance Broadcast Network Limited is a media and entertainment company with interests in radio, television and television production. The Company houses: 92.7 BIG FM - India's No.1 FM Network with 45 stations, reaching over 4.3 crore Indians each week; BIG Magic — which has built strong brand equity as a Comedy Channel and is positioned as the one stop destination for humor, with higher affinity in the Hindi heartland; BIG Ganga — the No. 1 regional Channel of Bihar and Jharkhand; BIG Magic International — a channel targeted at the Indian Diaspora in North America.