SEIKO unveils the Limited Edition Collection to commemorate 100 years of Watchmaking!
Limited collection in Premier, Sportura and Velatura
India, 2013: SEIKO commemorates 100 years of watchmaking this year by launching three new limited edition collections from the Premier, Sportura and Velatura range
In 1913, Seiko built its first wrist watch, and the company’s president called it the ‘Laurel’. It was not only a first for Seiko, but also a first for Japan and it was the beginning of a tradition of innovation that resulted directly from Kintaro Hattori’s determination that Seiko would always be “one step ahead of the rest”.
In celebration of the 100th anniversary of the Laurel, it is therefore appropriate that one of Seiko’s most innovative technologies would be at the core of the anniversary collection - the Seiko Kinetic. Seiko Kinetic is a unique achievement, as it is the only watch in the world to convert kinetic energy into power to drive an electronic movement. It is one of Seiko’s ‘clean energy’ technologies, as it never needs a battery change and it combines the very best of traditional and electronic timekeeping.
On the occasion, Mr.Atsushi Kaneko, President, SEIKO Watch India Pvt. Ltd said, “For 25 years, Seiko Kinetic has delivered what many consumers really want; a reliable, long-lasting, environment-friendly, low-maintenance watch that is at least ten times more accurate than any mechanical watch. In order to celebrate 100 years of watchmaking at Seiko, we have launched the 100th Anniversary Collection and do hope that consumers are able to own a piece of Seiko history”
The Seiko 100th Anniversary collection includes:
Seiko PREMIER
The Premier Anniversary model incorporates the Kinetic Direct Drive caliber. Not only does the rotor power the watch as you move, but you can also power it by turning the crown. When you do so, the power reserve changes function to become a real-time indicator of the energy you impart to the watch through the winding of the crown. With this remarkable caliber and the newly re-sculpted Premier case, it is, more than ever a modern expression of a classic inspiration.
Cost: Approx. Rs.49, 000
Seiko SPORTURA
In the Sportura Anniversary model, the perpetual energy of motion meets the genius of a perpetual calendar that is correct until February, 2100. The Kinetic Perpetual caliber is vivid proof of Seiko’s mastery of energy management in watchmaking. As in every Kinetic caliber, the wearer’s movement powers the watch, but, with Kinetic Perpetual, this energy is conserved in a uniquely practical way. If the watch is unworn, it puts itself into sleep mode after 24 hours and, remembering the time, is ready to wake up, to the correct time and date, as soon as it is picked up again.
Cost: Approx. Rs.56, 000
Seiko VELATURA
Velatura is Seiko’s marine sports collection. First launched in 2007, it is now established as the watch of choice among many in the sailing community, including the leading athletes in the 49er Class, the Olympic class that first informed and inspired the creation of the collection. The new Velatura collection includes many timepieces designed for the rigors of 49er racing at the highest level, but its flagship is the Kinetic Direct Drive Moon Phase. With the deep blue of the dial and the warm silver tone of the moon, the watch evokes the night sky as seen from the ocean. The Sportura Kinetic Perpetual 100th Anniversary watch sleeps when unused, and, up to four years later, wakes to the correct time and date.
Cost: Approx. Rs.67, 900
For more information, please contact:
Atul Malikram