Blackpool Pleasure Beach, the home of Nickelodeon Land in the UK, has teamed up with Europe’s first Nickelodeon flagship store at 1 Leicester Square, London to offer visitors to either venue great discounts at the other.  This unique cross-promotional offer is part of the continued working relationship between these two much-loved entertainment brands.

From today and running for a limited time, visitors to each attraction will receive a money saving voucher which they can use at the other one.  Visitors to Blackpool Pleasure Beach will get 15% off any purchase at the Nickelodeon Store plus a great free gift of a SpongeBob SquarePants keychain whilst visitors to the Nickelodeon Store get a Kids Go Free offer at Blackpool Pleasure Beach.

With the summer holidays coming soon it’s a great opportunity for families to enjoy fun days out in both London and Blackpool while saving money by taking advantage of these great offers.  Even though London and Blackpool might seem quite a distance apart, if you travel by train they are closer than you might think.  An average journey by train between London and Blackpool, via Preston, is under three hours!

The UK’s favourite amusement park, Blackpool Pleasure Beach is home to Nickelodeon Land, an area of the park jam packed with 12 rides and attractions from the world’s number one entertainment brand for kids, Nickelodeon. With its colourful, party like atmosphere, Nickelodeon Land is the perfect place to hang out with beloved Nick characters. If all the fun gets too much you can also grab a bite to eat in the Big Pizza Kitchen.

Spanning two floors and more than 4500 square feet, the Nickelodoen Store offers kids and families the opportunity to experience and interact with one of the world’s leading children’s brands as well as Nickelodeon’s beloved properties including global animations SpongeBob SquarePants, Teenage Mutant Ninja Turtles and Nick Jr. pre-school hit, Dora the Explorer, in an exciting, tangible way currently unavailable in London. The store offers products exclusively created for The Nickelodeon Store and not available anywhere else. Visitors can sit and colour at the Dora the Explorer tree or check out the new apps. at the Pineapple iPad Bar. They can also have their photo taken with the life size SpongeBob Costume Character.

Tina Calvo, CEO of Entertainment Retailer Limited said "we are honoured to be able to work with Nickelodeon to bring this store to life and to create a framework for additional Flagship locations in other Global Destinations. We are thrilled to welcome guests of Blackpool Pleasure Beach to experience our store and extend their Nickelodeon experience with us  in London".

Amanda Thompson OBE, Managing Director of Blackpool Pleasure Beach adds, “We are delighted to continue to work with Nickelodeon and offer families a great money-saving day out at Blackpool Pleasure Beach during the summer holidays”.

Vouchers to be used at the Nickelodeon Store  are valid until 1st October 2015 and are only valid on in store purchases. Vouchers to be used at Blackpool Pleasure Beach are valid until 1st November 2015.  Only one voucher per transaction and vouchers can only be redeemed once.

For more information on Blackpool Pleasure Beach, please visit


Editor’s notes

About Nickelodeon Land
Nickelodeon Land is suitable for all ages.  Parents and children can enjoy a number of rides together including Diego’s Rainforest Rescue and SpongeBob SquarePant’s Bikini Bottom Bus Tour.  Older thrill seekers can step aboard the Nickelodeon Streak or soar through the air on the Avatar Airbender.

A visit to Nickelodeon Land would not be complete without meeting the famous faces that make up Nickelodeon’s world. SpongeBob SquarePants, his good friend Patrick; Dora the Explorer, her best friend Boots and the Teenage Mutant Ninja Turtles are on hand to meet with guests for pose for photos.

About Nickelodeon

Nickelodeon is one of the most globally recognized and widely distributed multimedia entertainment brands for kids and family. It has built a diverse, global business by putting kids first in everything it does. The company’s portfolio includes television programming and production around the world, plus special events, consumer products, digital offerings, recreation, books, feature films and pro-social initiatives. Nickelodeon's brands are seen globally in more than 500 million households across more than 130 territories, via more than 70 locally programmed channels and branded blocks. Outside of the United States, Nickelodeon is part of Viacom International Media Networks, a division of Viacom Inc. (NASDAQ: VIAB, VIA), one of the world’s leading creators of programming and content across all media platforms.

About Entertainment Retail Enterprises

The Nickelodeon Store is owned and operated by Entertainment Retailer Limited a division of Entertainment Retail Enterprises. Based in Orlando Florida, Entertainment Retail Enterprises has over 25 years experience in brand building, creating cross category merchandise solutions and compelling retail environments with premium global brands. The majority of the assortments in The Nickelodeon Store are designed and created exclusively for the Store in partnership with Nickelodeon.

Press Information

Issued by: Stephen Burton
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Email: [email protected]
Twitter: @Pleasure_Beach