Sage India announces a strategic initiative of reaching out to the SME segment, establishing a real time connect and feedback mechanism for prospects, clients and partners. This is a ´first of its kind‘ initiative leveraging the Social Media.

New Delhi, Dec 20, 2009: Sage India announces, a ´first of its kind‘ initiative as part of its continuous effort to reach out to existing & potential customers and establishing a 24/7 feedback and service delivery channel, leveraging the social web. The key highlights of the social web strategy are:
- Establishing the official Sage India Blog and reaching out to our prospects, partners and customers
- Creation of consistent and continuous content, up to date and of relevance to the India SME segment across ERP, CRM & Payroll
- Creating an active feedback and connect mechanism for the customer to interact with Sage
- Establishing an online brand building strategy and following & responding to conversations about Sage India on the web

Commenting on the Social Web initiative, Thomas Abraham, Managing Director, Sage India, said, “We recognize the need to be active on the web and leverage social media platforms in order to reach out to a wider audience seeking ERP, CRM and Payroll solutions. Our official blog now available at is the first step in this direction and is a unique initiative to improve our presence in the SME segment. Likewise our official website is now well optimized for Search Engines and has seen increased traction over the last few months.

While commenting about the performance till date on the web initiative, Mr. Abraham shared, “We were getting a monthly traffic of about 25 visitors per day when we launched our website in mid 2009, which has increased to 100+ per day with an increase in relevancy, thereby improving lead conversion and reduction in the sales cycle. Also, Google and other search engines contribute to over 61% of the visitors. This is a great statistic as it shows people searching for relevant solutions are able to access us on the web. This has positively impacted our outlook towards the online media and the increasing relevance of the same in our business strategy.”

About Sage India:

Sage India. is a subsidiary of £1, 295m Sage Group plc, a leading international supplier of business management software solutions and related products and services for small to mid-sized businesses. Formed in 1981, Sage was floated on the London Stock Exchange in 1989 and the group now has 5.7 million customers and employs over 14800 people worldwide. Sage is one of the market leaders in the UK, US, Europe and South Asia. It works with over 30,000 reseller partners and over 40,000 accountants worldwide.

Sage has been present in India since 2001 with Head office in New Delhi with branches in Mumbai, Bangalore and Chennai and over 40 employees in India across Sales, Pre Sales, Technical Support, Professional Services, R&D and Finance. Sage has over 35 partners in India who sell and implement its ERP, CRM & Payroll solutions and over 1500 customers who use its products in India.
Sage products in India are,
• Sage Accpac ERP
• Sage SalesLogix
• Sage CRM
• ACT! by Sage
• Sage Pocket