Tuesday, June 22, 2010

2009 was a hard year for most companies, retrenchments took place, branches were closed, salaries were cut and a dismal outlook was had in general. The RecruitGroup based in Lonehill Johannesburg decided to view the economic circumstances in a different light and saw this as a time to really leapfrog their competitors. In a brave and risky tactic, the group decided to completely re-brand themselves.

This was done by firstly creating a holding company brand, RecruitGroup, to hold their 3 existing subdivisions, Recruit IT Solutions, RecruitMi and RecruitFin. Each division was allocated a specific colour to emulate their vision - yellow for a bright future (RecruitMi), blue for the sky - which is the limit (Recruit IT Solutions) and green for growth (RecruitFin). Orange was allocated to RecruitGroup to depict fire and the sun - the source of energy. Says Ryan Reynolds CVO of RecruitGroup: "Our vision is to grow into an international brand and to be recognized by job seekers and visionary companies alike. This strategy has allowed us to create independent identities for each of our brands, thus allowing us to expand each one distinctly in its own, unique direction".

RecruitGroup also moved offices to a brighter, more homely space in Thembi Place office park, Lonehill. The space allows for the staff and company to enjoy work in a relaxed yet vibrant environment.

The brand has been carried across all internal and external marketing communications such as outdoor signage, business cards, brochures, t-shirts, pens and other promotional materials. "The move has given us a fresh start to an exciting future ahead, it's really lifted spirits and has enabled the company to compete nationally and globally" says Reynolds.

RecruitGroup has placed a total of over R100 million in annual salaries. "We are very proud to have contributed this amount to the South African economy, 2009 was a difficult year for most. Our company is founded on making a difference and we hope that we were able to do this for as many South Africans as possible." Says Reynolds.

2010 is a year for new beginnings and opening South Africa to the world. RecruitGroup is definitely set for the exciting road ahead.

58 Thembi Place
Calderwood Road
Lonehill, 2191
Johannesburg, South Africa
011 465 3360
[email protected]