Buckinghamshire, United Kingdom (July 14, 2010) Pure FX, a leading currency broker offering cost-effective currency exchange services, comment on sterling hitting an 18-month high against the euro following the UK budget.

Experts believe that the increase in the pound‘s worth is due to a combination of renewed fears for the eurozone crisis, and refreshed confidence in the UK economy as a result of the budget on June 22nd. When George Osborne delivered his budget he presented a 4 year plan to reduce the deficit, which has been viewed as positive and confident enough to show that the UK is serious about getting its financial situation organized, which prompted investors to buy sterling. As exchange rates stand, the pound is currently the highest it has been since November 2008, and many experts believe that it could maintain a strong position over coming months as faith in the euro continues to wane.

“This is a very exciting time for people who are transferring money abroad,” comments James Roberts of Pure FX. “With the new coalition government demonstrating a real drive and determination in its approach to easing the national deficit, faith has been renewed in sterling, and if this high can be maintained, then the coming months could be advantageous to people and businesses who want to gain from overseas money transfers. If this is where interests lie, then expert advice should be sought from professional currency brokers like Pure FX, to ensure that they get the best results for their money.”

To find out more about Pure FX and their services please visit http://www.purefx.co.uk/ or contact them on 01494 671800.

About Pure FX:
Pure FX specialise in providing foreign exchange and international payment solutions for both private and corporate clients. Their range of services benefit clients in many ways - fixed exchange rates, zero commission and risk management all aid clients in getting the most from their money.