It has been known for a few years that the face of article marketing has changed, dramatically, and you have to do things differently, now. Your goal with your IM business is to always be marketing for new leads, etc.
There are times when it is necessary to seek other solutions, and in this case you can employ parallel methods. But if you want to get ahead, then having an open mind and trying new things is important. That is the one type of mindset that will produce new and profitable discoveries for you and do so more often than not.
You may know that when Google instituted the update known as Panda or Farmer, article marketing was forever changed. On the post-Panda internet, submitting an article to a major directory is no longer sufficient to get it ranked, as these directories are considered to be mere content farms by the search engines. For this reason, the directories should no longer be your main goal when writing articles -they're only a step along the way. What the most successful article marketers are aiming at today is content syndication rather than any benefits from the directories themselves. There's nothing mysterious about content syndication -as an article marketer, the main thing to focus on is quality, as this will cause others to want to use your content.
Research is an essential aspect of the article writing process, especially when it comes to articles on specialized niche topics. When most article marketers think of doing research for an article, the first place they look is other articles, usually those published by the leading directories. As a result of this, there's little originality in most articles, as they're all basically rewriting the same content. There are, however, other places to do your research if you're willing to go the extra mile. If you want to dig deeper for your information, get off the internet and go to the library, which is full of books, journals and other information that you won't find online. There are quite a few places to do research if you're committed to writing content that stands apart from run of the mill articles.
Articles should never be written for a generic audience -you have to consider exactly who is going to be reading them, and what they're looking for.
This is a point that's easy to forget when you write your articles. Every niche audience has its own concerns, needs and tastes. You really need to get on the same wavelength as your audience when you write your articles. That observation implies that you must know how to do that, and the only way to accomplish that is to know your niche audience. Actually, when you're an article marketer, you should be doing constant market research to stay up to date on what your readers are concerned with.
Gaining targeted visitors is the deal here, so your efforts need to be maximized all the way. I will suggest to you that there are many more possibilities for generating traffic, and even links, when you use the ideas just discussed. You cannot let any impatience get in the way here, and it takes a little time and focused efforts.
Diversity in your marketing and advertising is one of the key components to a strong marketing effort.
Tonio Choate is a rising star in the blogging world who writes articles on affiliate marketing, advertising and MLM. His passion for blogging draws readers all over the world. Checkout his articles on mlm lead system pro leaders and on TalkFusion