Creating links is one of the best ways to propel the ranks of the website on the SERP list. This is one of the main techniques that are used by all leading search engine optimisation providers to drive their clients’ businesses towards growth. There are various ways in which links can be generated to and from the website. While some of these methods are acceptable by search engines, the others are shunned. Using underhanded approach for linkbuilding will not only land your optimisation business in jeopardy, but will also cost your client his/her business. Search engines are now programmed to demote websites that use black hat techniques to create links. If you want to boost the rank of your client’s website on the SERP list, here are a few precautions to take.
The choice of the keywords plays a critical role in the success of linkbuilding. Most people opine that keywords are only needed to create content for web pages. This is far from the truth because the keywords are also used to pull up the results when the user type the search term in the search engine. Only the right keywords can bring up the relevant results and showcase your website in the first page for customers to sit up and take notice. Do not use short keywords since they will not help in narrowing down the search results. For example, if you are offering plumbing services in Florida, choose “plumbing services Florida” as the keyword instead of just “plumbing services” to reach out to the right audience.
The second precaution is to choose the right sites for linkbuilding. After the implementation of the Penguin update, Google has become very specific about the sites from which inbound links are being generated. Choosing domains that have a very low ranking for submitting articles to generate links is worthless because it does not bring in any traffic. It is important to choose domains that have a higher ranking and welcome a huge number of visitors on a daily basis for effective and authentic links.
Another precaution to take is to choose varied domains for linkbuilding. A few years ago, search engine optimisation providers relied heavily on article directories to generate links. Their only aim was to increase the incoming links to enhance the credibility of the site, irrespective of the rank of the article directory. The Penguin update put an end to this dependency and brought in the need to make use of various domains to create inbound links. Today, links are generated not just from directories, but also from high ranking blog sites, forums, social networking sites and many more.
As a precautionary measure, focus on internal linking too. Most people commonly associate linkbuilding with inbound links and completely overlook the need for internal links. These links are important to ensure the pages of the website are interconnected well and facilitate easy navigation. Links across pages also make it easy for the algorithms to identify the pages of the site and index them as well.
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