Personal Training Web Site, the Ultimate Resource for Online Fitness Training and Nutrition

A unique online personal fitness training site called Muscle and Fitness Trainer has launched several new features to help its members reach their fitness objectives. The site now offers a Transformation Challenge, an iPhone application and a Motivate Me feature.

Simi Valley, CA, January 26, 2010 -- Muscle and Fitness Trainer Web site is pleased to announce three new developments to help people take better advantage of its online personal training service - the Transformation Challenge, an iPhone application and a Motivate Me feature.

"We are excited about these latest additions to our site because they make it easier and faster for members to achieve their fitness training goals," says James Card, CTO of Muscle and Fitness Trainer.

The Transformation Challenge is designed to motivate people to start the New Year with a strong focus on adhering to an effective fitness training plan. The challenge allows premium members to compete for prizes by simply following a workout program each month. Here‘s how it works:

* Participating members complete their monthly fitness training program, upload their before and after picture, and submit a brief explanation of how they achieved their results.
* Members can compete in five lifestyle categories: His, Hers, Hardcore, Sports Specific and Over 50.
* Each month, there‘ll be five winners, who will be featured in an article about their transformation.
* Each winner will receive a free upgraded premium membership - for life - with access to all of the Web site‘s advanced features.
* Then one of the five winners will be chosen as the top winner for the month. Their story, along with their before and after photos, will be posted on MuscleandFitness.com, FlexOnline.com, or MuscleandFitnessHers.com. They‘ll also receive a supplement package to support their continued progress.

The Web site‘s iPhone and iPod Touch applications are also major additions that can help members enhance their fitness training program. The applications, which are now live on the iTunes App store, make it possible for users to maximize their fitness training by accessing the power of the Muscle and Fitness Trainer Web site while they‘re on the go.

The new Motivate Me feature allows users to ask others to help them stay on track with their fitness training. With this option, members who have added their workout program to the Calendar feature can click on the Motivate Me link and enter the names and email address of their friends, family, and colleagues. Each of these individuals will receive an email about how the member would like their help staying motivating. Individuals who accept the invitation will receive an email whenever the member fails to track a workout in the Calendar feature located in their member portfolio. The email will prompt the individuals who agreed to help the user to contact the member with an encouraging message to remain committed to their fitness training goals.

Muscle and Fitness Trainer is the ultimate source for training and nutrition. It‘s a complete fitness training Web site that integrates some of the most advanced exercise techniques in the world. The comprehensive site offers more than 1,000 exercises, goal-specific workouts, nutrition information, fitness articles, recommendations on proper supplementation and ongoing encouragement. People of all types and fitness levels can register for a free account and get a free custom workout program that can be done at home or in the gym.

Muscle and Fitness Trainer takes a uniquely scientific approach to structuring workout programs. In technical terms, it employs linear variable resistance - also known as increased resistance - using the M&F Strength Bands. Each workout program is written with proper super/tri and combo sets, periodization, high-intensity interval training and other effective training techniques. Additionally, the workouts are designed to constantly evolve so users avoid hitting a plateau-which, ultimately, maximizes their results. "Research has shown that people using our method of training (bands plus weights) gained twice as much strength on their bench press, three times as much strength on their squats and two times more muscle mass than those using free weights alone," said Senior Science Editor of Muscle & Fitness Magazine Dr. Jim Stoppani in his M&F RAW! Video series.

Members of Muscle and Fitness Trainer can choose five different fitness lifestyles—His, Hers, Hardcore, Sports Specific and Over 50-each with three fitness levels: Beginner, Intermediate and Advanced. They can also select from a variety of goals such as Weight Loss, Muscle Gain, Sports Performance, Muscle Tone/Firm, and Weight Management. People who are serious about achieving their fitness training goals are guaranteed to see significant results in as little as four weeks.

For more information about Muscle and Fitness Trainer, the Transformation Challenge and Motivate Me feature, visit www.muscleandfitnesstrainer.com, or contact Michael McErlane at (818) 226-0158. To access the iPhone and iPod applications, visit http://itunes.apple.com/us/app/muscle-fitness-trainer/id348988439?mt=8.

About Muscle and Fitness Trainer:
Muscle and Fitness Trainer provides its members with a highly effective fitness training program they can do at home or at the gym. The personal fitness training site features integrated workouts based on advanced methods that are scientifically designed to help users achieve their fitness goals more efficiently and quickly. Muscle and Fitness Trainer is an extension of Muscle and Fitness, which is part of the Weider Publication family of magazines owned by American Media Inc. The California-based brand is a highly-respected resource for fitness training, supplementation and nutrition, and it provides cutting-edge information for fitness enthusiasts worldwide.

Press Contact:
Michael McErlane
Muscle and Fitness Trainer
Simi Valley, CA
(818) 226-0158
[email protected]
http://www.muscleandfitnesstrainer.com