People of Indore experienced their biggest ‘Bulaava’ ever!!!
Sony MAX and Sony SIX do a unique nationwide promotion across 13 cities to bring the Pepsi IPL 2014 euphoria to their viewers.
Indore Sony MAX & Sony SIX carried out a week of extremely engaging consumer initiatives for Pepsi IPL 2014 in Indore and they did it in grand style! Pepsi IPL 2014 is the most widely anticipated cricketing extravaganza in the country. And so were the multifarious fun filled activities that attracted the people and captured their imagination throughout the week in Indore. Taking on from this year’s marketing campaign, “Come on Bulaava Aaya Hai”, the channel has organized unique on ground activations that will be orchestrated on a national scale.
The promotion kick-started In Indore on 17th April with one of its kind “Bulaava Express” - an open air bus at 3 prime public locations across the city at Meghdoot Garden, Regional Park and C21 Mall. This unique open air bus is designed to capture the imagination of the citizens with a host of entertaining and unique activities leaving the audiences hungry for more. The journey finally ended with a specially created energetic ‘Buckram dance’ which left the people spellbound. The Bulaava Express bus will tour the country cross 13 cities like Mumbai, Delhi, Kolkata, Bangalore, Lucknow, Chandigarh, Jaipur, Chennai, Nashik, Hyderabad, Ahmedabad and Nagpur between April & May traveling in the lanes and by lanes of these cities welcoming citizens to hop aboard the open top bus, join the fun activities and get a chance to participate and win exciting merchandise.
Next the residents of Indore witnessed engaging activities in a 2 day event on 19th & 20th April at C21 Mall which helped create instant excitement and connect with the biggest cricketing tournament. Be it the impromptu ‘buckram ka chukrum’ which quizzed people on their knowledge of the tournament or the ‘buckram hunt’ which made people scramble around the mall to uncover Pepsi IPL goodies, these pulsating activities were a huge hit with the crowds. Fans also confessed their bulaava bahana that they have used to watch the Pepsi IPL and finally enjoyed the specially created energetic ‘buckram dance’ which concluded this fun-filled evening.
Commenting on the same, Vaishali Sharma, Vice-President Marketing, MAXsaid, “Every year we raise the notch with unique and innovative activities, which not only engages our viewer but also creates a lasting impression on them. These unique open air Bulaava Express & mall activation are an endeavour from our side to let each and every IPL fan feel the pulsating energy associated with the tournament. We hope our viewers enjoyed them and experienced the ultimate bulaava of their life.”
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About SIX
Sony SIX, India’s Premier Sports Entertainment Channel is owned and operated by MSM India. The company is well known to exclusively broadcast some of the world’s largest as well as renowned international sporting properties like The Pepsi IPL, 2014 FIFA World Cup, UEFA EURO 2016, Qualifiers for UEFA EURO 2016, European Qualifiers for 2018 FIFA World Cup,2018 FIFA World Cup,TNA, The Australian Open Tennis Championship, The NBA and The Ultimate Fighting Championship (UFC). Since its inception, the channel has successfully managed to target the youth of India through a mix of sports and entertainment.
About MAX
SONY MAX, India’s premier Hindi Movies channel, backed by Sony Pictures Television (SPT) is a part of Multi Screen Media Private Limited, one of India’s leading television network. SONY MAX provides its viewers with the biggest and best of Hindi Movies and Special Events. The channel stands for innovation and distinctiveness, be it its content, its marketing initiatives or the brand itself. SONY MAX along with SONY SIX are official broadcasters of the world’s biggest entertainment extravaganza, the PEPSI Indian Premier League (PEPSI IPL). MAX has pioneered concepts like Extraaa Innings (this capsule is an exciting amalgam of serious cricketing action with fun and excitement for the entire family) With Extraaa Innings, MAX changed the rules of cricket presentation in India and made it an entertaining affair for the entire family that set viewership records. MAX is synonymous with the biggest and best of Hindi Movies on television. The channel houses one of the largest libraries of the best old and new Hindi blockbusters and presents many exclusive film related programmes. MAX has recently acquired an array of fresh blockbusters to its library with the likes of Dhoom 3, Ramleela, Aashiqui 2, Jab Tak Hai Jaan, Yeh Jawaani hai Deewani, Lootera, Krrish 3, Once Upon a Time in Mumbai Part 2 to name a few. MAX has also been widely acclaimed and distinguished in the media marketplace with a host of awards recognizing leadership and marketing excellence. Today, MAX reaches out to over 100 million individuals in India.
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For more information
PR 24x7 Network Limited
Atul Malikram
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