Parle-G BIG Junior STAR concludes successfully

Parle-G BIG Junior STAR concludes successfully

~ The Meerut and Kanpur leg of the auditions for Parle-G BIG Junior Star saw massive participation and concluded successfully in the cities! ~

Meerut, It all started in October when Reliance Broadcast Network’s National entertainment channels, BIG MAGIC and regional entertainment channel BIG MAGIC Bihar & Jharkhand in association with Parle-G and knowledge partners Mount Litera Zee school set out to find the most unique talent among kids in the state of Bihar, Jharkhand and Uttar Pradesh. BIG MAGIC and BIG MAGIC BIHAR & JHARKHAND are proud to announce that the Meerut leg of the campaign has concluded successfully with hundreds of kids participating and showcasing their talent.

 

As two prestigious brands, Parle-G and Mount Litera Zee School believe in letting children pursuing their hobbies and passion and found great synergies with BIG MAGIC and BIG MAGIC Bihar & Jharkhand’s property speciallydesigned to encourage children to showcase their talent without any caveats. Whilechildren from about 25 schools in Meerut and Kanpur were auditioned for Parle-G BIG Junior Star, participants thronged the booths to register and display the best they had. A part of the auditions also happened in the activity area of Mount Litera Zee School and were followed by unique performances by the children. 

 

The auditions of Parle-G BIG Junior Star witnessed hundreds of excited children and parents. All the performances got huge applause from the judges and the audience. The show witnessed talent from across fields like art, music, dance, drama, sports etc. While a crowd of more than 450 parents and localites cheered on at Meerut, 80 participants delivered their best performances. Similarly more than 100 children showcased their special performances to a over 550 strong audience in Kanpur.

 

Commenting on the success of the initiative, Mr. Sunil Kumaran, business head, BIG Magic said “ Kids are immensely talented and we are happy to have presented a unique platform to give vent to their talent without any caveats. We thank our partners for their support and contribution.”

 

Adding to him, Mr. Pravin Kulkarnii, GM-Marketing, Parle Products said, “We are glad to be associated with one of Reliance Group’s popular channel, BIG MAGIC. With the channel now being aired across all major cities in India and becoming popular amongst its target audience, we are certain that our association with their upcoming show, BIG Junior Star will help us take forward the brand ideology of Parle G.”

 

Commenting on the initiative, Ms. Sindu Aven, Head of academic Design and Content, Mount Litera Zee School said “We have collaborated with ‘BIG Junior Star’ because our guiding principle ‘What is Right for the Child’ resonates with the show and its content. The platform elevates our belief that every child is unique and has an infinite potential. We are confident that our association with BIG Junior Star will help us take forward the brand ideology of Mount Litera Zee School.”

 

Overall the property is set to cover 390 schools across 13 towns in Uttar Pradesh and Bihar and Jharkhand. Parle-G BIG Junior Star auditions will be conducted in Agra, Varanasi and Jaunpur among others in Uttar Pradesh.  In Bihar Jharkhand, auditions will be conducted in cities like Patna, Ranchi, Muzzafarpur among others. In every town, auditions will be conducted at 10 - 15 select schools coupled with a day of open auditions to reach out to a large audience base. As the town-specific auditions draw to a close, every town will crown its own Parle-G BIG Junior

 

 

Star who will walk away with a cash prize of Rs.50,000. The show will be promoted extensively through print, radio, OOH, digital and social media platforms, and on-ground activations at various high footfall consumer touchpoints.

 

The show Parle-G BIG Junior Star will be aired from January, 2014 on BIG MAGIC and BIG MAGIC BIHAR JHARKHAND. The show will be a 40 episode series which will air each Friday, Saturday and Sunday in the prime-time slot

 

 

For more information

PR 24x7 Network Limited

Atul Malikram

[email protected]