Parachute Advansed Tender Coconut Hair Oil celebrates ‘Tender Love & Care’ with Yeh Jawaani Hai Deewani
Mumbai, 21st May 2013: Parachute Advansed Tender Coconut Hair Oil today announced its association with one of the most awaited movies of the year — Yeh Jawaani Hai Deewani. Embarking on a journey that celebrates the moments of Tender Love and Care (TLC) in our lives, both Parachute Advansed Tender Coconut Hair Oil and Yeh Jawaani Hai Deewani bring everyone together to spread the TLC even further.
Parachute Advansed Tender Coconut Hair Oil, packed with multivitamins and the goodness of tender green coconut, gives hair all the tender love & care it needs. The revolutionary brand brought together the stars of Yeh Jawaani Hai Deewani — Deepika Padukone & Ranbir Kapoor to share some of the tender love & care moments they experienced with the cast & crew while shooting the film.
It is always exciting to know what goes on behind the scenes of our Bollywood flicks. Hence, when brand ambassador for Parachute Advansed Tender Coconut Hair Oil Deepika and co-star Ranbir began sharing some tender love & care moments, the audience was all ears! For instance: Ranbir went onto share that Deepika had insisted while shooting the song ‘Balam Pichkari’ that each crew member had massaged their hair with Parachute Advansed Tender Coconut Hair Oil before they began rolling in order to prevent damage from colour and chemicals. This was Deepika’s way of showcasing her true tender love & care towards her co-stars.
That’s not all, Ranbir being a huge fan of the gorgeous Madhuri Dixit literally pleaded director Ayan Mukerji to include a kiss in the song ‘Ghagra’. Ayan displayed his tender love & care towards the clearly smitten Ranbir Kapoor by keeping the choreography such that the actor could kiss Madhuri on her cheek!
Furthermore, Deepika shared that the entire cast & crew experienced Ranbir’s tender love & care when he treated everyone to a popular restaurant in Manali — Johnson’s Café. Ranbir felt this was necessary since shooting in Manali under extreme climatic conditions had them all longing for a much needed break.
A TVC highlighting the association between Parachute Advansed Tender Coconut Hair Oil and the movie was unveiled at the event.
At the event, Deepika and Ranbir felicitated the winners of the nationwide ‘Tender Love & Care’ online contest by Parachute Advansed Tender Coconut Hair Oil. The contest entailed people sharing their ‘Tender Love & Care’ moments and the best ones were handpicked by Deepika herself. The winners were thrilled to meet the Bollywood stars who crowned them as their favorite ‘TLC Queens’.
On the occasion, Deepika said, “Thank you Parachute Advansed Tender Coconut Hair Oil for giving us a chance to relive the tender love & care moments of Yeh Jawaani Hai Deewani. I am happy to have met the winners of the contest and feel privileged that they shared their tender love & care moments with us. Both Parachute Advansed Tender Coconut Hair Oil & Yeh Jawaani Hai Deewani hold a very special place in my heart.”
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For more information contact:
Atul Malikram