(Free Press Release)
Panasonic brings Ecoskool Program for students in Ludhiana

Panasonic‘s environmental learning initiative for students from 10 schools in the city

Ludhiana: Panasonic, the global leader in innovation and technology, initiated a nationwide environment sensitization programme called the Panasonic Global Eco Learning Program (PGELP) across 10 schools in Ludhiana which encourages and engages young minds to contribute towards a greener tomorrow. This programme commenced in the city from 1st December . 1000 students ranging from class 4th to class 8th from Shifaly international school, Ritambhara Public School, Skyway Model High School, Helianthus Day Boarding School, Saheed Bhagat Singh Public School and Santi Devi Public School participated in this activity.

Also known as the Ecoskool activity it involves educating school children by taking out time from their schedules, engaging them in an hour long fun filled session, sharing alarming environmental issues and highlighting how their modest contribution can bring about a change. As educating in the budding stage creates a lifetime impact, Panasonic has chosen an age bracket of 9 years- 12 years to inculcate the conservation thought process.
The activity which involves participation of students in the first stage and their parents in the next is conducted by promoters with good communication and presentation skills to generate an interest among the participants. Panasonic also presents participating children with badges and certificates to give them a sense of pride in playing a vital role in making the planet greener and safer to live. Also, as part of the programme, the promoter distributes leaves on which the students can write their names. To add to the enthusiasm, a graffiti wall is created with the names of students who have pledged to conserve the environment. The students are also invited to join the “Ecoskool” community on Facebook.
Globally, PGELP was started in August 2010 by Panasonic Headquarters in Japan and was kick-started in India on September 14 2010. Last year Panasonic covered 18367 students from 100 schools in 7 cities namely Delhi, Mumbai, Kolkata, Chennai, Chandigarh, Ahmedabad and Bangalore under this initiative.
Speaking on the occasion, Mr. Daizo Ito - President, Panasonic India, said, “Ecos‘kool concept is one of the many remarkable initiatives being undertaken by Panasonic across the globe as part of its “Go Green” commitment. Through this programme, we hope to create awareness about environmental issues in the present day scenario and ways to curtail the same amongst the youth in a fun filled and engaging manner.”
Commenting on this initiative, Mr. Som Nath Head Master, Shanti Devi Public School, Ludhiana said, “Panasonic eco learning programme held in our school helped our students gather knowledge about the environment and how to save it through different eco ideas. Our students enjoyed the programme and gained information. We are very thankful to Panasonic for conducting this activity in our school.”

Mrs. Anjali Head Mistress, Bram Rishi Bawra Senior Secondary School and Mrs. Annu Jain Head Mistress, Helianthus Day Boarding School also stated that, “Panasonic eco learning programme helped students learn different ways to preserve environment and gave them an opportunity to share ideas and views to create an eco-friendly surrounding.”

As a global citizen, employees of the Panasonic Group around the world are committed to implementing specific environmental activities in workplaces, households, and local communities and passing on our efforts to the next generation.
To know more about this programme, please visit www.ecoskool.co.in
Panasonic Corporate Vision

Panasonic has a vision to become the No. 1 Green Innovation Company in the electronics industry by 2018 (fiscal 2019), when Panasonic will celebrate its 100th anniversary. Panasonic aspires for global excellence as a Green Innovation Company and encompasses two goals: Green Life Innovation to realize green lifestyles to enrich people‘s lives and Green Business Innovation to bring forth innovation in our business styles.

Panasonic‘s green commitment and the 100th anniversary vision have greatly contributed to the company to be listed on the Dow Jones Sustainability World Index (DJSI World), one of the highly-recognized global indexes for socially responsible investment (SRI), for six years in a row. Panasonic has also been named as 2011 Global 100 Most Sustainable Corporations in the World. The Panasonic ´eco ideas‘ annual report at (http://panasonic.net/eco/) shares data on the group‘s initiatives in this direction.

For Further Information please contact:
Atul Malikram