August, 2019:India’s leading organic personal care brand, Organic Harvest, has added three new exotic and invigorating selection of bathing bars under its category of organic bathing bars: Mint, Charcoal & Sandalwood. Organic Harvest, which has created a strong portfolio of organic personal care products, is a trend that taps into the need gaps across the market. The launch of new bathing bars finds the brand expanding its portfolio into the sustainability and ‘organic skin care’ segment.
The bathing bars, which are available across stores and online platform provide essential nourishment and softness to the skin. Made with rich vegetable oil base, they provide important nutrients to the skin and keep it moisturized throughout the day.
Priced at Rs 99 only, these bars with soothing and healing properties of mint, sandalwood and charcoal in their best organic form provides an unmatchable bathing experience.
The launch of new bathing barseyes the growing market share of organic products, which are fast becoming the buzzword across the beauty and wellness industry. Organic Harvest’s plan to introduce and innovate new products is part of a shift towards the ‘organic’ inspired segment. According to sources, 74% consumers are concerned with the impact of pollution and stressful lifestyle and look for innovative organic skincare solutions based on plant- based extracts or organic formulations. The launch of these new variants is targeted to provide ample amount of choices for Indian consumers who are looking at ‘organic’ as a differentiator.