NMIMS University establishes fresh identity
Unveils new contemporary brand logo and identity signaling major transformation
SVKM’s Narsee Monjee Institute of Management Studies (NMIMS) University, India’s leading multi-disciplinary University, today unveiled its new logo and brand identity. The new identity signals an important milestone in the journey of NMIMS that started in 1981 as a B-School. It truly reflects NMIMS’ endeavor, as a university since 2003 to define 21st century benchmark in academic excellence, industry collaboration and research.
D Cell, the strategic design unit of Lowe Lintas India, in close consultation with NMIMS University has developed an innovative and cohesive brand identity that exemplifies knowledge and passion to excel.Nirav Shah, a second year student at the School of Business Management said with a lot of excitement, “We are very excited to see the new identity and the way it was unveiled us was just surreal. I love the change because it is very contemporary and impactful. I am very proud to be a student of the NMIMS institution.”
The SVKM trust dreamt to create an institution that was a preferred partner for the industry and a chosen destination for management education in the country. It had the ambition to reach out to the world through its programmes and research initiatives. The management school, 32 years old has today lived up to the dream.Dr. Rajan Saxena, Vice Chancellor, NMIMS University says, “the new logo reflects our passion for knowledge, growth, and recognition at the national and global level. It is a logo that inspires the community to innovate, think out of box and reach out to the world with new products that connect with existing and potential customers, new market segments that so far remained outside the radar. The new identity represents the new energy of NMIMS as a young university of the 21st century that aspires to create new paradigms for higher education”.
The symbolic representation of inherent qualities and vision of NMIMS is represented in the new identity by four elements that are(a) Elephant -the largest land mammal admired for wisdom, knowledge, strength and loyalty (b) Black bands representing books i.e. knowledge (c) Red quadrant that denotes passion (d) Laurel wreath that shows achievement. Speaking about the change in identity, Dr. Debasish Sanyal, Dean, School of Business Managementsaid, “This is a new phase in our lives and we see the institution only taking an upward curve from now on. Our proposition is strong and we are going to ensure that it strengthens with every passing day.
”Dr. Rajan Saxena, Vice Chancellor, NMIMS University says “As an institution NMIMS has the wisdom and knowledge of a 32 year old professional but the energy, enthusiasm and aggression of a 10 year old child and we intend to keep it that way”.
Media Contact:
Atul Malikram