Mount Litera Zee School MLZS  comes on board Reliance broadcast networks Big Junior Star

  • MLZS joins the show as Knowledge Partner & Host for Auditions across UP, Bihar and Jharkhand for Big Junior Star

Meerut: Mount Litera Zee School, the fastest growing K-12 school in country has collaborated with Reliance Broadcast Network’s ‘Big Junior Star, aired on BIG MAGIC as Knowledge Partner. In addition to this MLZS will also host the auditions in Meerut, Kanpur, Allahabad, Lucknow, Agra, Patna, Gaya, Hazaribagh, Jamshedpur and Dhanbad.

BIG Junior Star, is a unique property, offered by Reliance Broadcast Network’s National entertainment channels, BIG MAGIC and regional entertainment channel BIG MAGIC Bihar & Jharkhand . The property will cover 390 schools across 13 towns in Uttar Pradesh and Bihar and Jharkhand. The show BIG Junior Star will be aired from January, 2014 on BIG MAGIC and BIG MAGIC BIHAR JHARKHAND. The show will be a 40 episode series which will air each Friday, Saturday and Sunday in the prime-time slot

The auditions at Meerut started with the Kids gathering in the huge activity area of MLZS School and were followed by the Principal’s message to all the participants.  Participants appeared nervous but anxious and excited at the same time at the Auditions. Performances got huge applause from the judges and the audience. Later Zee Learn Academic Head, Sindu Aven took centre-stage for a brief work shop on Child development

Addressing the Media, Ms Aven said “We’ve collaborated with ‘Big Junior Star’ because our guiding principle ‘What is Right for the Child’ resonates with the show and its content. The platform elevates our belief that every child is unique and has an infinite potential. We are confident that our association with BIG Junior Star will help us take forward the brand ideology of Mount Litera Zee School.”

Mr. Vineet Mittal, Business Head, BIG Live Rural said, “BIG Junior Star is our latest property which aims at encouraging hobbies amongst the children across the country. We are happy to partner with Mount Litera ZeeSchool. With an interactive format and a diverse platform of categories, we are confident that BIG Junior Star will garner mass appeal, engaging both children and parents alike.”

 To be aired as a show on BIG MAGIC and amplified across BIG MAGIC Bihar & Jharkhand and radio network 92.7 BIG FM, this talent encouragement platform is targeted at young children between the ages of 8-15 years and has no caveats for the talent that the children wish to showcase. The selected ones from the auditions from each city would get a chance for studio round. A total of 40 episode series will be created out of which 26 episodes would highlight city talent and each city winner would be winning Rs 50000/- worth prizes. Remaining 14 episodes would have gala rounds.

 

About Mount Litera Zee School

Mount Litera Zee Schools is the second largest chain of k12 schools in the private-unaided schools category. There are 120 signed-up and 62 operational MLZS schools across the country.  Mount Litera Zee School is an endeavor by the Essel Group led by Mr Subhash Chandra to create leaders of the 21st century through its Education arm, Zee Learn Limited.  Affiliated to the CBSE board MLZS focuses on improving the quality of secondary level education in India through innovation and achieving excellence. 

 

 

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