“Mobincube has already paid more than $1.6 million to its users,” says Marzal. “That´s thanks to the more than 6 million monthly active users that have installed these apps. To get an idea, that is 25% of active app users in Spain.” These profits come from advertisements that are shown on the apps, adverts of all types which have been viewed more than 1 billion times, thanks to the agreements between Mobincube and mobile advertising networks such as StartApp, Airpush, HeyZap, BillyMob, Mobusi and Google Admob.
* Many of these users live off the income generated by the apps created with Mobincube
* The apps made by these creators are used by more than 6 million people every month.
* Its advertising network has passed 1 billion advertisements served.
Spain, 20th September 2016. In the recent month of August 2016, Mobincube has reached the figure of 1 million registered users. The software allows anyone to create an app, whether they have experience with programming or not. The users have an online tool at their disposal which gives them the chance to develop an app for Android, iPhone and Windows Phone, without needing to use coding. Furthermore, Mobincube allows the process to be free, the platform has no cost to the user who wants to create an application.
The United States, Spain and Latin America: The main markets
Mobincube is clearly the leader in terms of creating apps for Spanish speakers. Their users are mainly from Spain, Mexico, Argentina, Colombia, Chile or Peru, although the country with the most users is the US. Despite this, Fernando Marzal, co-founder and CEO of Mobincube, has stated that “we are growing stronger in countries such as the UK, Italy, France, Turkey and India, and there are increasingly more and more app creators from these countries who are choosing Mobincube as their tool of confidence”.
Marzal also mentions that there is an increasing number of users who know Mobincube who are receiving training in University or even for a Masters. “There is even a course at Stanford University in which students create applications with the Mobincube software,” Fernando comments.
Typology of the app creators
Mobincube users are often placed in to 3 categories:
1. Entrepreneurs and SMEs: Since Mobincube is a DIY software, it is common to find that entrepreneurs and SMEs look to promote their business and now they can, thanks to the affordable cost of Mobincube, create an app to attract customers.
2. Retail apps: Many marketing agencies, web development teams or design studios cannot afford to have a team of developers creating apps, therefore they found that Mobincube can create apps and sell them to their customer base.
3. Users looking for extra money or even a monthly salary: Since Mobincube offers a way to make money with apps, thousands of users create apps to upload them to the major retailers (Google Play or AppStore) and therefore get thousands of euros per month.
One million active app users
These app creators that aim to earn money with said applications spend their time creating entertainment and leisure apps to be downloaded by thousands of people and in turn, earn money through the advertisements in their apps. There are more than 140 million apps that have been installed on an Android, iPhone or Windows Phone device.
“Mobincube has already paid more than $1.6 million to its users,” says Marzal. “That´s thanks to the more than 6 million monthly active users that have installed these apps. To get an idea, that is 25% of active app users in Spain.” These profits come from advertisements that are shown on the apps, adverts of all types which have been viewed more than 1 billion times, thanks to the agreements between Mobincube and mobile advertising networks such as StartApp, Airpush, HeyZap, BillyMob, Mobusi and Google Admob.
The most advanced creation tool for DIY apps
Ignacio Roda, co-founder and VP of Product of the company, says that they are working on a new interface, one that is more intuitive and complete, which will make Mobincube become the most advanced tool for creating apps. Mobincube is a company that invests heavily in R&D to yield a newer, competing product.
“We are already the most flexible tool for creating apps, but we now seek the next step; to give important usability and user experience,” says Ignacio. He adds, “we are confident that, in 2017, Mobincube will become a reference tool in creating apps worldwide.”
About Mobimento Mobile S.L., creators of Mobincube
Mobimento Mobile is a Valencian company founded in May 2008 by three entrepreneurs with over ten years experience in the field of technology and services on mobile devices. To develop and commercialize the technology, Mobimento Mobile received in 2013 the investment of several venture capital funds (Inveready, Bankinter Foundation, Family Office Cementos Molins) together with 33 Business Angels who invested in the company through the platform CrowdFunding The Crowd Angel. The total investment was 900,000 Euros, the largest investment in a start-up CrowdFunding operation in Spain at the time. Furthermore, the company has received funding from various public institutions (AVANZA, CDTI, ENISA and IVACE Financing) as well as private entities (Caixa Capital Micro), and small private investors. In addition, thanks to collaboration with IVACE International (Valencian Government) and the institute of Foreign Trade (ICEX), Mobimento Mobile markets its solution internationally.
For more information: http://www.mobincube.com Official Spanish Twitter http://www.twitter.com/mobincube_es Official English Twitter http://www.twitter.com/mobincube