The emergence of social media over the past few years has given rise to numerous ways production companies promote the work of a film director or producer. Building an impressive fan base, earning good film reviews on IMDB and Rotten Tomaotes, and getting a YouTube movie trailer to go viral will appeal to potential movie distributors. Mohr Publicity offers these types of promotional services to help movie directors take control of their online image and create buzz around their new film.
Founded in 1997, Mohr Publicity has been a player in movie marketing since the early days. They offer a cross-section of packages that mix the best new social media tactics with traditional public relations services. Their P.R. packages allow a wide range of marketing on a vast array of social networks, while also providing conventional business generating methods, such as national press releases, for gaining the attention of the media and news. These methods can help an indie filmmaker level playing field when competing with the “big names” like MGM, AMC and Showtime. Here are 3 proven ways independent filmmakers are using Mohr Publicity to effectively promote their movies.
There is little doubt that the holy grail of movie reviews is IMDB (Internet Movie Data Base). Next to Amazon.com reviews (also available to purchase at Mohr Publicity) this is the most popular site for movie-goers to rate a film or find a DVD they’d like to buy. With over 50,000 movies made per year in the world, and millions produced to date, it may seem impossible to penetrate the top 5000 list on IMDB, but Mohr Publicity guarantees it. Using a combination of ratings, traffic and Facebook likes, Mohr Publicity can make it happen-fast.
Twitter has become one of the fastest ways to keep in contact with fans. The short text or video messages (Vine) are perhaps the best way to keep your audience up on events related to your movie. Film sites can easily purchase more active Twitter followers to help boost their Twitter profile and add interest to new tweets. Having more followers adds credibility to the movie’s site and can attract bigger distribution partners. Mohr Publicity can also “ReTweet” an original message from 10,000 individual Twitter accounts. When a director’s Tweet gets 10,000 other Tweeters echoing his/her message in a matter of hours, it can grab the attention of potential millions as the message “Trends.” Be sure to use #hashtags to get more mileage on a ReTweet.
This is a service for filmmakers with a movie or TV show listed on the Rotten Tomatoes (Movie Reviews and Ratings) website. If a film has a Rotten Tomatoes page and would like to see more 5 Star Ratings and better Audience Reviews, production companies can easily order this effective Rotten Tomatoes promotion and Mohr Publicity will send reviews, shares, likes and/or star votes to make the movie or documentary stand out. All votes and reviews come from different IP addresses and members, so it is safe and fast working. Votes can be all 5 Star or a mixture of 4, and 5 Stars. This will improve the film’s rating percentage and turn the popcorn box icon into solid gold.
Mohr Publicity seeks to use their sixteen years of experience to create promotional packages that fit every niche. Most businesses find social media to be an almost mystical platform. Often business owners will report that they feel a little taken advantage of by their social media “gurus” when they pour a lot money into a project with few results.
Sandra Mohr, CEO of Mohr Publicity, describes the company’s aim to de-mystify the social media world, “We know what it takes to deliver social media results you can see. We don’t use vague buzzwords or make promises we can’t keep. With Mohr Publicity, customers can try a little at a time and see for themselves how well the promotions work.”
With these new and innovative online promotional tools authors, musicians and filmmakers finally have a chance to compete with bigger companies. Just be sure to go with a reputable PR agency like Mohr Publicity to assure safe, genuine growth that attracts fans and traffic in the weeks and years to come.
About Mohr Publicity:
Mohr Publicity is a public relations agency built for the digital universe. They specialize in social media and Internet promotions including Twitter, Facebook, YouTube, Instagram and Pinterest. Their companies Born To Be Viral and Next Big Thing News keep clients up to date on the newest Internet promotions. Mohr Publicity was established in 1997.
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