Milind Soman runs with FameBox Network
~ Launches India’s first digital channel dedicated to running and fitness ~
Mumbai, August 2014: India’s premier digital video network, FameBox Network launches India’s first
digital channel on running and fitness - India Running with Milind Soman’ with celebrity runner Milind
Soman on August 5th
2014.
This show will see Milind Soman take on a collaborative role as a host and running proponent with a
cross section of running experts, doctors, runners, nutritionists etc. and talk about various facets of
running and fitness. Aspiring runners can subscribe to http://www.youtube.com/IndiaRunsWithMilind
for this bi-weekly show with new episodes every Tuesday and Friday. This show will act as a one-stop
destination where it will cover a wide range of topics detailing the how’s, when’s, why’s and what’s of
running that will appeal to all kinds of runners.
Commenting on the launch of the show, Milind Soman says, “Increasingly audiences are moving to
the digital space to get their dose of lifestyle and fitness content. In that sense I think this association
with one of the best digital networks — FameBox Network makes perfect sense and I hope to reach out
to a large number of runners on a regular and intimate basis.”
“Amateur running has witnessed a huge growth in our country in recent times and Milind Soman has
been one of its foremost proponents. We at Famebox Network are proud to associate with the running
movement. This will be the first digital channel on running of its kind in the country. With this, we
aim to reach out to all kinds of runners on a regular basis with cutting edge content and inspirational
stories”, comments Dhruvank Vaidya, Director, FameBox.
In celebrity led sports content FameBox Network works with Harsha Bhogle on a digital channel
called ‘Out of the Box with Harsha Bhogle’. FameBox has recently completed two successful digital
properties Webchef and Beauty and the Blogger in the food and fashion space respectively. FameBox
is available on leading digital video and social platforms such as YouTube, WeChat, Facebook and
FameBox Network develops unique ‘digital-only’ content formats and IPs offering integrated solutions
to brands to reach highly involved digital audiences across all platforms. The Network works with
established and emerging talent to build engaged communities across food, fashion, comedy, music and