Mercedes-Benz pursues qualitative network expansion, inaugurates new state-of-art dealership in Lucknow
- Strategic network expansion reaching out to newer customers
- INR 12 Crore invested towards creating a world class dealership built in a showroom area of 23,000 sq. ft and a top-notch service center spread over 25,000 square feet
- Massive 11 cars display with entire range of Mercedes-Benz cars available
- Further strengthening of network presence to 57 touch points in 32 cities, the densest network among all luxury car makers in India
Lucknow — Pursuing the success of its exciting products, qualitative network expansion and novel after-sales initiatives to create a fascinating brand experience; Mercedes-Benz India today inaugurated its state-of-art dealership, Smart Hoops Lucknow, in the capital of Uttar Pradesh. Smart Hoops Lucknow was inaugurated by Eberhard Kern, Managing Director and CEO, Mercedes-Benz India and Neeraj Agarwal, Managing Director, SRM Smart Hoops Pvt. Ltd in the presence of Boris Fitz, Vice President, Sales & Network Development, Mercedes-Benz India. Located at Uttardhauna on Faizabad Road, the new dealership is spread over an area of 23,000 sq. ft. of showroom and 25,000 sq. ft. of workshop and carries an investment of INR 12 crores. Smart Hoops Lucknow promises to provide the luxury car aficionados of Lucknow an unparalleled experience in luxury car purchase and overall vehicle ownership.
Mr. Eberhard Kern, Managing Director and CEO, Mercedes-Benz India stated “Lucknow has a penchant for luxury and elegance and this has been fuelling the demand for Mercedes-Benz cars in Lucknow; the response has been very encouraging. The inauguration of this facility in Lucknow is part of Mercedes-Benz’s aggressive expansion of its network presence across the country and a commitment to the customers of Lucknow and nearby markets who aspire to own the Three Pointed Star. At Mercedes-Benz India we are focusing on qualitative network expansion and in making our dealerships luxury destinations. Smart Hoops Lucknow has been created keeping this in mind and to delight our growing customer base in Lucknow, as we consider Lucknow as one of the emerging markets with a potential for growth of luxury cars. Smart Hoops Lucknow will be bringing the Mercedes-Benz brand even closer to our discerning customers in this market.”
The showroom facility of Smart Hoops Lucknow was created over a span of ten months, and can display eleven cars with a well equipped workshop facility capable of carrying out all kinds of repair jobs. The facility has been designed and created to provide a fascinating â€˜Mercedes-Benz experience’ for the customers. Smart Hoops Lucknow has an impressive eleven cars display with additional facilities like a Mercedes-Benz Customer Lounge, a magnificent arena for accessories and boutique items display, CafÃ© Mercedes and also a separate delivery area. Built over a span of ten months with twelve crores investment, the 23,000 sq. ft of showroom and 25,000 Sq. ft. of workshop of Smart Hoops Lucknow aims to create newer benchmark in terms of luxury car retailing in Lucknow. Smart Hoops Lucknow has dedicated and hand-picked personnel to assist the customers in making the purchase of their dream Mercedes-Benz a hassle free experience. Towards this, Smart Hoops Lucknow has a qualified and experienced team of fifty five committed personnel who will take care of the sales and service requirements of the customers.
The advanced workshop of Smart Hoops Lucknow spread over 25,000 sq. ft. has been built at par with the brand’s stringent global benchmark promising to deliver peace of mind to each Mercedes-Benz owner it services. Smart Hoop’s workshop with five mechanical bays and exclusive Body and Paint shop with five bays and paint booth can take care of all kinds of customer service requirements and service fifteen cars each day. The workshop can undertake general repairs and accident jobs, spares and round the clock after sales support. The workshop promises service and maintenance with optimum expenditure and aims at providing absolute customer delight. The workshop is built keeping in mind maximum convenience to the customers and hence provides pick and drop facility, a comfortable waiting lounge, a comfortable driver lounge etc.
Neeraj Agarwal, Managing Director, Smart Hoops Pvt. Ltd. commented on the inauguration: “We are extremely proud to partner with Mercedes-Benz for opening our full-fledged dealership in Lucknow. At the new facility we will offer the globally famed vehicle ownership experience of Mercedes-Benz comprising the fascinating product range and its unparalleled service standards. We have got fabulous response post the launch of our dealership last year. There is a lot of potential for Mercedes-Benz to grow in Lucknow, and with the new state-of-the-art facility we are confident of reaching out to more customers in Lucknow and other cities in Uttar Pradesh like Kanpur, Agra, Meerut, Varanasi, Gorakhpur, Allahabad, Bareilly and Moradabad.”
With the establishment of this new facility at Lucknow, Mercedes-Benz India continues to have the benefit of the densest and most intensive network of sales and after-sales services by any luxury car manufacturer in India spread across 32 cities with over 57 outlets. The company has aggressively moved in its objective with a line of new product launches and network expansions in 2013, making it a year of offensive for Mercedes-Benz in India.
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