Mediker Felicitates Young RJ Winners of ‘Smart Kalakaar Ki Khoj’ with Personalised Stamps
With 7 Lakh phone calls and 100 rural girl RJs, Mediker’s initiative “Pyaar Se Suljhaye” completes 2 years on All India Radio as they believe “Smart kids don’t scratch their heads”
September, 2014: Lucknow observed six young rural girls being honoured their achievements. These winners of the ‘Smart Kalakaar ki Khoj’ initiative by Mediker are young students from the rural areas of Bihar, Uttar Pradesh and Madhya Pradesh. The young girls were felicitated with personalized stamps gifted by Mediker with pictures of each of the winners printed individually on every stamp. This one of a kind memorabilia was then presented to the winners as a token of Mediker’s appreciation and commitment towards the young girls.
Over the last two years, Mediker Anti-Lice Treatment has provided a platform for young girls from rural India to showcase their talent and wit by becoming a Radio Jockey on All India Radio (AIR). This initiative titled Mediker’s ‘Smart Kalakaar ki Khoj’ in association with SHARP (School Health Annual Report Programme), has been instrumental in encouraging girls to participate. Today, the radio show “Pyaar Se Suljhaye” which is aired from Lucknow on Monday 15:00 hours and Tuesday 13.30 hours has received over 7 lakh phone calls, with over 300 episodes already aired and around 100 Radio Rockstars till date. A simple and easy call to the toll-free number, 1800 1800 8888 is what it took to participate in the Smart Kalakaar ki Khoj contest.
On their association with Smart Kalakaar ki Khoj, Mr. Rohit Singh, Coordinator from SHARP NGO said “Smart Kalakaar Ki Khoj provides a great platform for smart and creative young girls to showcase their talent to a large audience. We are delighted to be associated with Mediker which provides these girls an opportunity to fulfill their aspirations. Seeing these children as achievers and confident individuals makes us proud and happy that we are doing something substantial for the future of our country.”
Mediker Smart Kalakaar ki Khoj is an initiative that celebrates smartness, based on the fundamental premise that “Smart kids don’t scratch their heads”. Mediker has successfully reached out to lakhs of girls in the states, and has also invoked mothers to encourage their daughters to participate. A mother takes great pains to eliminate every deterrent that comes in the way of her child’s success. Lice are a problem that every mother is concerned about, as it distracts the children from their goals and affects their performance at school and other extra-curricular activities. One can proudly say that Mediker’s aim to turn ‘Lice Negative to Life Positive’ for kids has been highly successful.
Speaking on the occasion, teacher, Namita Gurnani, Baba Thakur Das Inter College, Lucknow says, “It is a very proud day for me to see these girls being felicitated and encouraged towards the right direction. Mediker has been a loyal brand for mothers and their children for many years and continue to do so. An opportunity for encouraging school kids to shine and live their dream is a commendable initiative by Mediker. We are glad that our students are coming forward and achieving to be all-rounders. I wish many such contests take place and give students the chance to prove their talent and come out as winners.”
On this occasion Ankita, winner of Mediker Smart Kalakaar Ki Khoj contest from Maharshi Vidya Mandir, Sitapur, says “I feel very happy and proud to be the winner of Radio Rockstar. It is a very special day in my life as I have received a stamp of my name from Mediker which is so beautiful. I will cherish this moment all my life.”
Another winner, Hina from Mallawan Public Scool, Hardoi, says, “Thank you Mediker, for giving us this opportunity and making us feel special with the personalised stamps. I feel more confident about myself now. I aspire to do well in the coming days in all my endeavours. This will always remain as a great memory for me.”
This has been a very interesting journey. The names and details of 6 Radio Rockstars are listed below:
Sl no. Girls Name Class School Name Village Dist .
1 Ankita 9 MaharshiVidyaMandir Lalbagh Sitapur
2 Preeti 8 Chanda Devi inter college Tindwari Banda
3 Hina 8 Mallawan Public Scool Mallawan Hardoi
4 Anshu 8 New Era School Chargawan Gorakhpur
5 Vandana 8 Govt Girls inter college Patrasi Lakhimpur
6 Madhu 9 Mahatma Memorial Public school Bhagwanpur Varanasi
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