Max Life Ushers in the New Year with an all new product portfolio

Max Life Ushers in the New Year with an all new product portfolio

Announcesthe launch of 20 New Products

Plans with superior customer value proposition; greater emphasis on protection

New Delhi: Continuing a tradition of delivering products with superior customer value, Max Life Insurance Co. Ltd, one of India’s leading life insurance companies announced its re-structured product portfolio of 20 new financial solutionsincluding riders which cater to life stage needs across risk profiles. These solutions have been specially designed to address the consumers’ need of protection, savings and growth. All these products are compliant with the new IRDA regulations which are now in effect.

Speaking at the launch, Mr. V Viswanand, Director &Head Product Solutions Management, Max Life Insurance Co. Ltd. said, “At Max Life Insurance, we viewed the new product guidelines as an opportunity to review our portfolio and enhance product features to suit our customer needs. Our new offerings are ‘Regulationsready’ and have been specially designed to re-emphasize the basic purpose of life insurance - protection and long term savings. The features of these products,is our attempt to reach out to consumers who are looking at a safe, systematic and self completingfinancial planning solution.  The new products retain the winning features and USPs of our erstwhile flagship products, including features essential to ensure flexibility and liquidity throughout the policy term.”

The company’s new product portfolio consists of 20 products catering to all life stage based needs and varied risk profile of consumers. 18 of which have already been approved by the regulator and are available to the customers, 2 are in advance approval stages. The approved portfolio consists of, 3 protection plans, 3 retirement plans, 1 child plan, 1 legacy creation plan, 3 savings plans, 2 growth plans, 3 group solutions and 4 optional riders.

 

About Max Life Insurance Co. Ltd.

Max Life Insurance, one of the leading life insurers, is a joint venture between Max India Ltd. and Mitsui Sumitomo Insurance Co. Ltd. Max India is a leading Indian multi-business corporate, while Mitsui Sumitomo Insurance is a member of MS&AD Insurance Group, which is amongst the top general insurers in the world. Max Life Insurance offers comprehensive life insurance and retirement solutions for long-term savings and protection. A financially strong & stable company with focus on quality of advice, sound investment expertise and service excellence, Max Life Insurance has set in place a values driven culture and corporate governance through its superior human capital. The Company has a country wide diversified distribution model, including the country’s leading agent advisors, exclusive corporate agency arrangement with Axis Bank and several other partners.

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