Mahindra unleashes the premium, stylish and powerful SsangYong REXTON on Ludhiana roads

Mahindra unleashes the premium, stylish and powerful SsangYong REXTON on Ludhiana roads

 A perfect combination of indulgence, refinement, style and performance, the global SUV will be priced from Rs. 18.11 lac (RX5 version) to

Rs 20.14 lac (RX7 version), ex showroom Ludhiana

 

SYNOPSIS:

v  The much anticipated SsangYong Rexton by Mahindra launched in Ludhiana, starting at an attractive price of     Rs. 18.11 Lac for the RX5 version with manual transmission and Rs 20.14 Lac for the RX7 version with automatic transmission (ex showroom Ludhiana)

v  Rexton is a Powerful, Plush and Premium SUV with a host of class-leading technology, comfort and safety features: 

-         Luxury & Comfort: Premium leather upholstery, 8-way electrically adjustable driver’s seat including lumbar support, flat-folding 2^nd and 3^rd row seats, automatic easy access function for driver, auto day and night Internal Rear View Mirror, dual tone beige and black interiors with  metal grain accents

-         Technology: 5-speed manual and 5-speed E-tronic automatic transmission, Touch screen 6-inch Infotainment System with GPS navigation, DVD, CD, MP3, FM, USB; Fully Automatic Climate Control system; Memory function with 3 driver presets for driver’s seat and ORVM, Electric sunroof with tilt/open function, Cruise control & Audio Controls on steering wheel; Rain sensors and Auto headlamps; Power-foldable and adjustable ORVMs with LED.

-         Performance: Internationally proven engine 2.7L, 2696 cc engine which delivers 184 bhp power and 402Nm torque in the Automatic transmission. The Manual transmission variant delivers 162 bhp  and 340 Nm Torque. Both variants offer superior offroading capabilities — All wheel Drive or Torque on Demand (intelligent 4x4). 

-         Safety: Electronic Stability Program (ESP), 4 Airbags (front and side), Anti-lock Brake System, Hill Descent Control, Anti Slip regulation and Active Rollover Protection, Engine immobilizer

v  Available in 4  premium  colours — Satin White, Moondust Silver, Volcano Black and Opulent Purple

v  The Ssangyong Rexton by Mahindra, which was launched last month in Mumbai and Delhi, will now be open for bookings at Mahindra dealerships in Ludhiana, Patiala, Chandigarh, Chennai, Bangalore, Hyderabad and Pune.

 

Ludhiana: Mahindra & Mahindra Ltd. (M&M), a part of the US $ 15.9 billion Mahindra Group, today unveiled in Ludhiana the much anticipated SsangYong Rexton, a luxurious, powerful and premium global SUV by Mahindra. Designed and developed by SsangYong in Korea, this is the third generation Rexton, most suitable for the discerning Indian customer. Available at Mahindra dealerships in Ludhiana from November 20, 2012, the Ssangyong Rexton by Mahindra will retail at a price of Rs. 18.11 Lac, ex-showroom Ludhiana for the RX5 version with manual transmission and Rs. 20.14 Lac, ex-showroom Ludhiana for the RX7 version with automatic transmission.

The SsangYong Rexton is manufactured and assembled at Mahindra’s Chakan Plant near Pune by sourcing components from SsangYong Korea and from India.

Speaking at the launch, Pravin Shah, Chief Executive, Automotive Division, Mahindra & Mahindra Ltd. said, “Post the launch of our first global SUV, the XUV500, SsangYong Rexton now comes in with best in class technology and features. With benefits such as aspirational styling, a product packed with technological advances, advanced safety features, comfort and conveniences, the Rexton is ideally suited for the discerning Ludhiana consumer. I am sure that going ahead, the Rexton will enhance our SUV product portfolio and give us a rightful place in the hi-end SUV space as we go up the price value ladder”.

The SsangYong Rexton by Mahindra boasts of superior on and off-road driving performance, modern technologies and contemporary styling, and indulgent conveniences and comfort.

 

The face of modern refinement and sophistication…classy exteriors

It’s a powerful statement that you make when you step out of the Rexton. Right from the classy chrome grille to the projection headlamps configured to resemble the eyes of an eagle, the SsangYong Rexton is unmatched. Coupled with this, is its stainless steel beltline and chrome moulding which creates a well-balanced flow overall. The classy exteriors are showcased in the following elements:

• Projector headlamps with L-shaped parking lights
• Chrome radiator grills
• LED tail lamps
• Stylish ORVMs with LED turn indicators
• 10-spoke alloy wheels

 

World Class Interiors…A Plush Cabin

Sit inside the SsangYong Rexton and you are transported into a different world altogether. Starting with the premium, dual tone, beige and black interiors complemented by metal grain accents and plush leather seats. This is coupled with Automatic Climate Control ensuring your drive is a breeze. In addition the elegant centre console, convenient center armrest and the AC vents and rear cup holders give the SsangYong Rexton’s interiors a world-class feel.

 

Technology that works like a charm

When you ride in the Rexton you have technology at your service all along the way. The driver’s seat not only adjusts itself electrically but also stores your preference in the memory. Just as it retains your setting of the outside rear view mirror. The navigation system comes preloaded with maps and the auto headlamps and rain sensing wipers function without having to be told. But what immediately catches your eye is the infotainment touch screen that supports all widely used audio and video formats. So sit back and enjoy the show. To summarize, the best of technology in the SsangYong Rexton includes:

 

 

For further information, please contact: 
Atul Malikram
9827092823