Mahindra Tractors Mahotsav begins in Madhya Pradesh

Highlights

ü  Showcasing the entire range of Mahindra Tractors

ü  Disseminate information on mechanization, revenue generation and finance options

ü  Tractor Test drive

ü  Entertainment through cultural programs

 

Madhya Pradesh: Mahindra & Mahindra Ltd.’s Farm Equipment Sector (FES), the market leader in the Indian tractor industry for the past 30 years, begins its popular Mahindra Tractor Mahotsav in Madhya Pradesh. The Mahotsav is a mobile van exhibition, traveling across the country displaying the Mahindra Tractor product range. This initiative was launched in 2004 as one of the most innovative concepts in the industry. The latest chapter of the Mahindra Mahotsav will display the 265 Powerplus, Mahindra 395 and the 255 Powerplus. The mobile exhibition will reach out to rural customers at dealerships based in Satna, Damoh, Bareli, Vidisha, Ashok Nagar, Gwalior, Indore and Dhar in Madhya Pradesh.

 

On this occasion Mr. Sanjeev Goyle, Senior Vice President, Marketing & AppliTrac, Farm Equipment Sector Mahindra & Mahindra Ltd. said, “Mahindra Tractors has a wide range of tractors from 15HP to 85HP to suit the farmer’s needs. Mahindra Tractor Mahotsav is an opportunity for customers to experience the product range and allied services offered by brand Mahindra. The Mahotsav has been a unique and successful model to help strengthen Mahindra’s leadership position in the market. It has been garnering an overwhelming response across regions and has proved to be effective in creating awareness about the complete range of products from Mahindra Tractors. Farmers in Madhya Pradesh will enjoy the brand experience at the Mahindra Mahotsav.”

 

Besides experiencing products, farmers also seek other beneficial Information on mechanization, opportunities to earn additional income with the tractor, better farming techniques and exchange benefits. Over the years it has evolved into a holistic agri-experience for the Indian farmer. A fully equipped M&M technical team/ dealer team will be present at the Mahotsav to handle customer queries.

About Mahindra 

The Mahindra Group focuses on enabling people to rise through solutions that power mobility, drive rural prosperity, enhance urban lifestyles and increase business efficiency.

 

A USD 15.9 billion multinational group based in Mumbai, India, Mahindra employs more than 155,000 people in over 100 countries. Mahindra operates in the key industries that drive economic growth, enjoying a leadership position in tractorsutility vehicles, information technology and vacation ownership. In addition, Mahindra enjoys a strong presence in the agribusiness, aerospace, components, consulting services, defence, energy, financial services, industrial equipment, logistics, real estate, retail, steel, commercial vehicles and two wheeler industries.

 

In 2012, Mahindra featured on the Forbes Global 2000 list, a listing of the biggest and most powerful listed companies in the world. In 2013, the Mahindra Group received the Financial Times ‘Boldness in Business’ Award in the ‘Emerging Markets’ category.

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