Mahindra launches Stylish New Bolero Pick Up Flat Bed with Micro Hybrid Technology
Patna, January 21, 2014: Mahindra & Mahindra Ltd., the leader in the Indian pick up segment, today announced the launch of a new ‘Bolero Pick-Up Flat Bed’, at a price of Rs 5.51 lac (BS3 version) ex-showroom Patna. The new look Bolero Pick-Up Flat Bed comes with pioneering micro-hybrid technology, more contemporary and stylish exterior and interiors and a higher load carrying capacity of 1,250 kg. It retains the core values of the tough and rugged Bolero Pick-Up.
The Bolero Pick-Up Flat Bed is the flagship brand in Mahindra’s pick-up portfolio, contributing over 60% to overall pick-up sales. The stylish new Bolero Pick-Up Flat Bed will cater to the evolving needs of stand operators, businessmen and traders. It is powered by Mahindra’s trusted and proven MDI Engine which has an output of 63 HP (46.3 KW) with 195 Nm of Torque, equipped with Micro Hybrid technology and delivers an excellent 13.86 km per litre* of mileage.
With this launch, the entire Bolero Pick-up range, which includes the flagship Bolero Pick-up flat bed, CBC (Cabin and Chassis), 2 Wheel Drive and 4 Wheel Drive models has been given a facelift with new exteriors, interiors, features and increase in payload capacity.
Speaking on the launch, Pravin Shah, Chief Executive, Automotive Division, Mahindra & Mahindra Ltd., said “As leaders in the pick-up segment for over a decade, we have made it our business model to understand and address the evolving needs of our customers in areas such as performance, comfort, safety, reliability and profitability. The launch of the Bolero Pick-Up Flat Bed with more modern, macho and stylish looks and superior fuel efficiency is a step forward in this direction. The product aims to deliver greater earning potential for our customers while retaining the basic tough and rugged DNA associated with Mahindra vehicles. With this launch, Mahindra has upgraded its entire pick-up range to offer best-in-class value and versatility to its customers”.
The new Bolero Pick-Up Flat Bed has several best-in-class features, which makes it a strong value proposition for potential customers.
About the Bolero Pick Range
More stylish
The new Bolero Pick-Up range has a new fascia with multi-reflector headlamps, the Mahindra signature grille and stylish metallic bumper. The strengthened fender extensions on the wheel arches give a macho look to the vehicle. It comes with superior paint quality due to the use of CED (Cathodic Electro Deposition) paint technology at Mahindra’s Kandivali plant. This technology improves corrosion resistance, paint finish and gloss significantly. Its variants also have trendy dual tone interiors with a new elegant gear knob which enhances the appeal of the cabin.
Higher performance & Earnings
New Bolero Pick-up range offers power packed performance as it comes with a trusted and proven MDI Engine. With its 63 HP (46.3 KW) of Power and 195 Nm of Torque as well as robust build, the vehicle provides good fuel efficiency of 13.86 km per litre*. The biggest cargo box in the pickup category (2540 mm X 1700mm X 650mm) allows the vehicle to carry a payload of 1,250 kg even on tough roads and terrain.
Low on Maintenance
The range has a much lower operating and maintenance cost and requires an oil change only after every 10,000 kms and gear oil change after every 40,000 kms, resulting in higher earnings for customers. Not only this, it comes equipped with 3 years unlimited kms warranty. Spare parts are readily available and are extremely affordable.
More Convenience
The easy to drive new Bolero Pick-Up Flat Bed comes with bucket seats with slider, recliner and headrest which makes the longest of journeys very comfortable. It has a magazine pocket, mobile holder and charging point for convenience. The vehicle also has washable floor mats, which help in keeping the cabin clean and it has an ELR ( Electronic Lock Retractor) seat belts for both the driver’s and co-driver’s safety.
Versatile
The Mahindra Bolero Pick Up range comes in options of 2WD, 4WD, CBC and Flat bed models. This ensures that the customer will be able to choose and buy the variant as per his application need. All models in the range cater to different customer needs. For example, the CBC model can be used in the form of water tankers, refrigerated pickups, generator van, poultry vans, etc. , The 4 wheel drive variant comes into play in hilly and muddy areas, where the terrain is difficult to negotiate and helps customers stay ahead. The largest selling Flat Bed model caters to the needs of small and medium class businessmen and market load operators alike by providing them with a larger load tray and powerful performance. We also have a CNG model in the range which not only gives great performance but also helps in building a cleaner environment.
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Atul Malikram