Press Release For Immediate Dissemination
Mahindra First Choice Wheels - India’s No. 1 multi-brand certified used car company — inaugurates its second authorized dealership in Ajmer
North India network now at 122 outlets; 382 Outlets all India
September 26, 2014, Ajmer: Mahindra First Choice Wheels Ltd. (MFCWL), India’s No. 1 multi-brand certified used car company, today expanded its presence in North India with the inauguration of its authorized dealership, with M/s.B M Autocars. The showroom is located opposite the Aravali hills in Ghooghraghati on the Jaipur Road and is spread over 5,000 sq. feet.
The new outlet was inaugurated by Jitendra Gutta, Zonal Manager - North, Mahindra First Choice Wheels Limited.
“Rising consumer confidence is driving demand for used vehicles in the northern markets. This state of the art dealership at Ajmer will help us tap into this growth trend. Rajasthan remains an important strategic market for the company and we plan to deliver a world class experience to our customers in this state and across the country.” said Mr. Gutta.
He added, “Mahindra First Choice Wheels already has a significant presence in North India and our association with B. M. Autocars will help us make further inroads in the state. At Mahindra First Choice Wheels Limited, we are making a transformational change in the way we operate. With a vision to create a used car ecosystem, we are enhancing and leveraging our physical and online presence. A strong retail franchise network of 382 outlets across 220 cities, forms the backbone of our operations. We are creating value for all our stakeholders across the value chain through innovative and industry-first products.”
“We are delighted to partner with Mahindra First Choice Wheels which is already a well established brand in North India and Ajmer. Our dealership will offer the entire range of services for customers, including purchase and sale of multi-brand certified used cars, car finance, insurance, fitment of car accessories and assistance with paperwork and documentation to all those wishing to purchase or sell a used car,” said Ramavatar Sharma, Managing Director of B.M.Autocars.
The company’s footprint in Rajasthan currently encompasses 19 dealerships and it plans to expand this number to 25 outlets by year-end. Key focus towns in the state of Rajasthan include Jaipur, Kota, Udaipur & Jodhpur.
From its humble beginnings in 2007 when its first franchisee outlet was established, MFCWL has achieved a dominant status in retailing of multi-brand used cars in the country. The company is driven by its mission to transform the way used cars are retailed and has made several innovations along the way.
The list of innovations include developing a unique franchisee based business model, selling certified multi-brand used cars under warranty and offering the most comprehensive warranty product available on used cars in the country, in addition to a differentiated consumer experience through launch of its ‘Highline’ stores for selling high-end multi-brand used cars.
For further information, contact:
PR 24x7 Network Limited
Atul Malikram
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www.pr24x7.com